Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Tag Archives: Social
Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Why Most B2B Social Media Programs Fail to Generate Real Leads
Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Social Media – Have a Focus and Keep it Simple
Brent Pohlman — May 21, 2017 Follow @brentpohlman— May 21, 2017 I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing … Continue reading Social Media – Have a Focus and Keep it Simple
The Cult of CSR – Marketing Money Maker or Social Extortion?
David Murdico — May 18, 2017 Follow @DavidMurdico— May 18, 2017 What likely began as a feel-good thing for companies to do with some extra scratch laying around, and a sound tax dodge, corporate social responsibility has turned into a marketing ploy at best – a socially mandated obligation at worst. TOMS Shoes is one … Continue reading The Cult of CSR – Marketing Money Maker or Social Extortion?
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
10 Tips To Help You Successfully Promote Your Blog Content On Social Media
Emma Vince — May 19, 2017 — May 19, 2017 You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for the traffic to find it. You need to push … Continue reading 10 Tips To Help You Successfully Promote Your Blog Content On Social Media
8 Ways To Use Social Media To Promote Your Company
Murray Newlands — May 18, 2017 Follow @murraynewlands— May 18, 2017 Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media. … Continue reading 8 Ways To Use Social Media To Promote Your Company
A Few Reasons Why Social Media Matters
Laura Donovan — May 17, 2017 Follow @thewordpro— May 17, 2017 If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored. Social Media is no longer a “technology” that we use, it is … Continue reading A Few Reasons Why Social Media Matters
4 Ways to Make Social Care Work in Highly Regulated Industries (DD)
Harry Rollason — May 15, 2017 — May 15, 2017 Customer expectations are ever on the rise, and regulated industries don’t get a pass. Today’s consumers are accustomed to breezy ecommerce transactions from the likes of Amazon and this simplicity is the bar that financial, insurance, and telecommunication companies are held to, even though they’re … Continue reading 4 Ways to Make Social Care Work in Highly Regulated Industries (DD)
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