Jonathan Chan — July 21, 2017 Follow @joncwrites — July 21, 2017 rawpixel / Pixabay Word-of-mouth is one of the most valuable types of marketing for your startup business. In fact, it has been shown to influence anywhere up to 50% of all purchase decisions. Think of it this way – if you’ve never heard … Continue reading How to Promote Your Startup Using Social Influencers
Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media
Carol Stephen — July 20, 2017 Follow @Carol_Stephen — July 20, 2017 Why Social Media Does Not Correspond to Exponential Growth Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two … Continue reading Why Social Media Does Not Correspond to Exponential Growth
Ana Gotter — July 19, 2017 — July 19, 2017 Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or … Continue reading How to Generate Ideas for Unique Social Media Videos
Joao Romao — July 18, 2017 Follow @joaoromaolx — July 18, 2017 Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for businesses that want to get an edge over the competition. Or a massive … Continue reading The State of Social Sharing 2017 [Infographic]
Sarah Hecker — July 18, 2017 — July 18, 2017 Free-Photos / Pixabay Handing over the reins of your social accounts can seem like a daunting task, especially if you’ve been successfully managing social media up until this point. While you might be hesitant to relinquish control—or, even, to share control—of your online presence, utilizing … Continue reading 4 Ways Your Inbound Marketing Agency Can Help with Social Media
If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand. Jordan Kasteler on July 18, 2017 at 10:33 am Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the … Continue reading How to use SEO data in your social media strategy
Danica Barnett — July 16, 2017 — July 16, 2017 LoboStudioHamburg / Pixabay When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made … Continue reading What is Social Engagement? The Key to Social Media Success
Raianna Harders — July 15, 2017 — July 15, 2017 wilkernet / Pixabay As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers, having extremely short attention spans, and our skepticism for traditional advertising tactics, millennials, as a group, are: Projected to spend over $ … Continue reading Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy
Paid Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2017 Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for … Continue reading Paid Search Advertising Still Outranks Social In Performance
