Madhumanti Debnath — September 29, 2017 — September 29, 2017 geralt / Pixabay Salespeople the world over are duking it out over the best strategy: cold calling or social selling. Which one delivers the best results? Which one is hype? Which one, ultimately, is the best for your business? This debate, like so many in … Continue reading The Debate Surrounding Cold Calling vs. Social Selling
Alexa Lemzy — September 29, 2017 — September 29, 2017 Running a social media contest can increase brand awareness and enhance consumer identification with your brand. In fact, 52 percent of consumers say that participating in a contest helps them feel more connected to a brand. But not all social media platforms are the same. … Continue reading How to Get More From Your Next Social Media Contest
Debbie Williams — September 29, 2017 — September 29, 2017 I’ve been on a soapbox recently when it comes to social media. Why? It’s a topic I’m very passionate about, and I get particularly fired up when I see so many companies outright not taking social media seriously. I recently wrote about this topic in … Continue reading Why Are Companies Still Not Taking Social Media Seriously?
Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Got great credentials? Apply to a great new marketing job today! Like it or not, the fine line between your personal and work lives is getting thinner and thinner, thanks in large part to the growing power of social media in our lives. … Continue reading 4 Career-Hobbling Social Mistakes Marketers Make on Social Media
Karen Repoli — September 28, 2017 Follow @karenrepoli — September 28, 2017 geralt / Pixabay According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if … Continue reading 10 Social Media Tips for Successful Marketing
Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing
Harry Rollason — September 27, 2017 — September 27, 2017 Contenders stand a great chance of leadership if they can get the budget in order. They are those companies with freedom, agility, and no end to innovative ideas but for whom investment is a limiting factor. They achieve impressive results but only on a small … Continue reading How Social Contenders Can Evolve into Leaders
Justin Wilson — September 27, 2017 Follow @Jus_Wilson — September 27, 2017 Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve all of your marketing problems and … Continue reading Why You Don’t Need A Social Media Account
Matt Goldman — September 27, 2017 Follow @TheOriginalBull — September 27, 2017 These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. Of the 7.3 billion … Continue reading How Enterprises Are Adopting Social Selling
Ashley Komee — September 26, 2017 — September 26, 2017 With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a … Continue reading 10 Things You Should Never Share on Social Media
