How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire. Mark Traphagen on October 3, 2017 If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more … Continue reading Why your social media audience is critical for content marketing
Dustin Yarc — October 3, 2017 Follow @DustinYarc — October 3, 2017 Managing social media is a critical area of importance for freelance writers, but it’s really something that all businesses need to focus on in the modern world. And social media tools for freelancers can make a time-consuming job much faster. As a writer, … Continue reading 8 Handy Social Media Tools for Freelancers and Their Clients
Susan Tucker — October 3, 2017 Follow @getsusanmktg — October 3, 2017 Pixabay How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform … Continue reading Social Media Marketing Metrics – Getting Started
Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange
Madhumanti Debnath — September 29, 2017 — September 29, 2017 geralt / Pixabay Salespeople the world over are duking it out over the best strategy: cold calling or social selling. Which one delivers the best results? Which one is hype? Which one, ultimately, is the best for your business? This debate, like so many in … Continue reading The Debate Surrounding Cold Calling vs. Social Selling
Alexa Lemzy — September 29, 2017 — September 29, 2017 Running a social media contest can increase brand awareness and enhance consumer identification with your brand. In fact, 52 percent of consumers say that participating in a contest helps them feel more connected to a brand. But not all social media platforms are the same. … Continue reading How to Get More From Your Next Social Media Contest
Debbie Williams — September 29, 2017 — September 29, 2017 I’ve been on a soapbox recently when it comes to social media. Why? It’s a topic I’m very passionate about, and I get particularly fired up when I see so many companies outright not taking social media seriously. I recently wrote about this topic in … Continue reading Why Are Companies Still Not Taking Social Media Seriously?
Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Got great credentials? Apply to a great new marketing job today! Like it or not, the fine line between your personal and work lives is getting thinner and thinner, thanks in large part to the growing power of social media in our lives. … Continue reading 4 Career-Hobbling Social Mistakes Marketers Make on Social Media
Karen Repoli — September 28, 2017 Follow @karenrepoli — September 28, 2017 geralt / Pixabay According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if … Continue reading 10 Social Media Tips for Successful Marketing
Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing
