Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
by Lida Citroen June 18, 2016June 18, 2016 I recently had a conversation with a colleague about the appeal of SnapChat. She told me that she loved the app for its silliness (adding funny filters and text to her images), quickness (she can post an image or video to her “story,” and it immediately goes … Continue reading A Warning About SnapChat
by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising
by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
by Sahail Ashraf June 10, 2016 Follow @TalcontentJune 10, 2016 Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting … Continue reading How Brands Can Get A Head Start On Snapchat
by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know
by Austin Iuliano June 6, 2016 Follow @austiniulianoJune 6, 2016 Snapchat is absolutely exploding in popularity. With over 10 billion video views a day, Snapchat is a force to be reckoned with. As an entrepreneur and marketer, you must be looking at this platform in 2016 if you want to stay ahead of the curve. … Continue reading How to Rock Snapchat like a Pro
by Justin Horvath June 3, 2016June 3, 2016 Earlier this week, Snapchat shocked the tech world by announcing it had raised $ 1.8 billion in investment funds. That staggering amount now places the social media giant’s valuation at roughly $ 20 billion. Add in the rapid growth of its active user base (110 million users, … Continue reading The Step By Step Guide to Creating Your Own Snapchat Filter
by Adam Frankel June 3, 2016 Follow @FrankelInteractJune 3, 2016 Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced. Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% … Continue reading How Brands can Leverage Snapchat for Promotion
By Alex Jeffs May 18th, 2016 Strong social media followings are important for businesses, but most companies choose to apply their efforts only to the most popular and obvious platforms, such as Facebook, Instagram, and Twitter. While those are important, they are also expected. By sticking only to those social media platforms, businesses are missing out … Continue reading How To Use Snapchat Effectively For Business
