SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
Reddit Follows Google, Updates Ads Manager For SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2025 Reddit released several Ads Manager features Monday morning aimed at making it easier for small to medium-sized businesses (SMBs) to get started running campaigns on the platform. The company turns 20 years old in June. Jim Squires, executive vice president … Continue reading Reddit Follows Google, Updates Ads Manager For SMBs
Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2025 Small and medium-sized businesses (SMBs) advertisers are finding new ways into emerging media such as connected television (CTV) and generative artificial intelligence (GAI) to increase their options and performance. I have noticed a slew of local television ads … Continue reading Lower Costs For CTV, AI Are Attracting SMBs
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. Chris Wood on September 25, 2024 Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are … Continue reading As Canva targets enterprises, it risks losing SMBs due to higher prices
SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners ahead of the upcoming … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023 The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help?
AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources
