Tag Archives: SMBs

How call analytics is helping SMBs improve marketing and sales

Analytics Platforms

Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they’re priced for SMBs to use. Constantine von Hoffman on August 2, 2023  Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what … Continue reading How call analytics is helping SMBs improve marketing and sales →

4 digital marketing pain points SMBs face today by Microsoft Advertising

Digital Marketing Strategies

Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022   To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising →

Indeed Partners With Insider To Create Interactive Hub For SMBs

Small Business Branding

Indeed Partners With Insider To Create Interactive Hub For SMBs by Laurie Sullivan  @lauriesullivan, September 15, 2022 The global hiring platform Indeed is partnering with news media site Insider to launch an interactive editorial hub for small and medium-sized businesses (SMB) looking to improve their process for hiring and supporting employees. The website, Talent Insider, … Continue reading Indeed Partners With Insider To Create Interactive Hub For SMBs →

What Is MDR and How Will It Transform Security for SMBs?

Small Business Marketing

What Is MDR and How Will It Transform Security for SMBs? Gilad Maayan / 04 Aug 2022    Managed Detection and Response (MDR) is an outsourced cybersecurity service designed to protect data and assets even when threats bypass standard organizational security controls. What Is MDR? The MDR approach to security primarily focuses on protecting against … Continue reading What Is MDR and How Will It Transform Security for SMBs? →

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows

Social Media Statistics

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows by Colin Kirkland , March 18, 2022 New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising … Continue reading 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows →

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says

Regulations

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says →

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs

AI Tools

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs by Ray Schultz , Columnist, October 15, 2021 Small businesses may not be automating their accounts receivable and customer-service functions. But they are sure doing so with their email marketing, according to Automation in Small Business, a study by Skynova.  Of … Continue reading The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs →

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