Tag Archives: SMBs

Holiday 2020 is do or die for many SMBs

Holiday Season

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Zapier Profile on October 26, 2020 Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as are in the all-important holiday … Continue reading Holiday 2020 is do or die for many SMBs →

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

Sales Funnel

Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs →

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

Marketing Guide

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline →

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Omni-Channel

The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs →

SMBs Planning Ad Spend, Messages As States Open For Business

Small Business Tools

SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan  @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business →

SMBs increased exposure from remote work requires a different data security approach

Remote Work Environment

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach →

Rethinking SaaS product access for SMBs during the COVID-19 crisis

SaaS

With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis →

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