by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
by Sean Pomeroy Follow @Sean_PomeroyAugust 19, 2016 After spending a great deal of time and resources to bring in quality new hires, many employers are making a major mistake by not prioritizing onboarding. Despite the fact that effective onboarding improves employee performance and increases employee engagement and retention, according to a report by the Partnership … Continue reading Why Smart Companies Are Making Onboarding A Top Priority
by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
by Mark Simmons July 27, 2016 Follow @mixeddigitalJuly 27, 2016 Any business that’s involved in online marketing would love to improve their social media engagement. Let’s face it, social media has fast become the mainstay of the online experience. With 1.55 billion active users a month, there’s a multitude of people engaging and interacting on … Continue reading 5 Really Smart Ways To Use Facebook Live
by Luana Spinetti July 27, 2016 Follow @LuanaTFJuly 27, 2016 When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to cover specific topics in your niche in … Continue reading How to Be Memorable and Make Money. A Guide to Smart Branding
by Darnelle O’Brien July 5, 2016 Follow @thekissagencyJuly 5, 2016 Instagram: no longer just about capturing pics with cools filters: it’s evolved to be a complete visual portfolio of your brand. Give your followers a true taste of your brand by presenting a cohesive profile that complement your brand aesthetics: after all, first impressions count! … Continue reading 5 Smart Tools To Plan A Picture Perfect Instagram Feed
by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing
JUNE 2, 2016Written by Ari Gillam Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, … Continue reading Mobile Conversion Optimization, Part 1: Mobile Momentum
by Robert Cordray June 20, 2016June 20, 2016 Setting goals can feel overwhelming for some people. Many find that they never attain their goals and consistently feel like they have failed. Others are frustrated when their goals change. If you’re an entrepreneur, you know that setting goals is vital to your company’s success. According to … Continue reading Using the SMART Approach to Goal Setting as a Startup
by Hephzy Asaolu June 9, 2016 Follow @http://twitter.com/hephzysocialJune 9, 2016 Local consumers make use of different devices to search for local businesses around them. Small business owners who do not capitalize on this opportunity are missing out. Local SEO is not an option for your business. It is an important aspect you must not overlook. … Continue reading Smart and Creative Tips for Small Business Local SEO
