Tag Archives: Smart

Smart Hiring Techniques: A Road Map to Hire Digital Marketers

by Soumya Nair Follow @Soumya_M_NairSeptember 27, 2016 Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company’s mobile apps. And all of these have … Continue reading Smart Hiring Techniques: A Road Map to Hire Digital Marketers

If Google Is So Smart, Do I Still Need Local SEO?

By Nevyana Karakasheva September 23rd, 2016 Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO Only Makeup?” “Do I Still Need Local SEO?” …are constantly popping up on industry blogs … Continue reading If Google Is So Smart, Do I Still Need Local SEO?

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy

by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 For eCommerce marketers, there are plenty of avenues through which to reach and engage a larger customer base—but many of these come with a hefty price tag. Leveraging content as part of your eCommerce marketing strategy can boost your exposure and increase conversions, while protecting your budget and … Continue reading 8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy