Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Tag Archives: Small
How Small Businesses Can Work with Influencers Post-Crisis
Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis
How to Secure Your Small Business During a Temporary Closure
Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure
7 Questions Small Businesses Should Ask Before Hiring an Accountant
Peter Daisyme — May 7, 2020 Eventually, every small business owner has to hire an accountant. But accountants are anything but one size fits all. Accountants bring order to one of the trickiest, most stressful parts of your business: finances. With a solid accountant, you can save your company money, stay compliant with governing agencies, … Continue reading 7 Questions Small Businesses Should Ask Before Hiring an Accountant
YouTube is the Secret Branding Tool Your Small Business Needs
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
Small Business Marketing Activities – Where to Focus?
Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?
Elected Officials to Small Business: We Have Zero Answers
Troy Kirby — May 4, 2020 Although the term “mission creep” is a 1990s invention regarding gradual or incremental expansion of goals beyond its original scope, the COVID-19 shutdown order alone is giving the phase a run for its money for how far it can be stretched in 2020. Small business owners, with limited resources, … Continue reading Elected Officials to Small Business: We Have Zero Answers
How Reopening Too Early Could Be Worse for Small Businesses
Melanie Green — May 4, 2020 While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing … Continue reading How Reopening Too Early Could Be Worse for Small Businesses
A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
The Window For Small Business Survival Is Closing
Troy Kirby — May 1, 2020 Time management guru Alan Lakelin refers to planning as a way to bring the future into the present, so something can be done about it now. For small business owners under the COVID-19 shutdown, amid rudderless SBA loan deployment promises yet to materialize, Lakelin’s principles need to be applied … Continue reading The Window For Small Business Survival Is Closing