Tag Archives: skills

Investing in Your Team: Why Communication Skills Will Pay Big Dividends

by Carmie McCook February 24, 2016February 24, 2016 With all eyes on the unsettling news from Wall Street these days, decisions on where to invest to get the greatest return on your investment have become complicated. To invest your money wisely, analysts generally recommend doing research then investing in companies that show promise in order … Continue reading Investing in Your Team: Why Communication Skills Will Pay Big Dividends →

Get Trained and Get Ahead of the Digital Skills Shortage

by Jonathan Bright February 13, 2016 Follow @SoutherlyCommsFebruary 13, 2016 Given the current and global digital skills shortage, any kind of proficiency boost in digital marketing is a welcome development. So when renowned authority in social media, Hootsuite, devises a new educational programme doing exactly that, we simply had to get our resident expert Jonathan … Continue reading Get Trained and Get Ahead of the Digital Skills Shortage →

7 Skills a CMO Needs in the Digital Marketing Era

by Angela Hausman, PhD November 21, 2015 Follow @MarketingLetterNovember 21, 2015Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is … Continue reading 7 Skills a CMO Needs in the Digital Marketing Era →

The Top 10 Customer Service Skills You Need To Have [Infographic]

Gigi PeccoloNovember 4, 2015 If you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable … Continue reading The Top 10 Customer Service Skills You Need To Have [Infographic] →

Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills?

Margaret JacobyOctober 5, 2015 According to a recent article on Forbes.com, HR executives indicate that their biggest challenge today is the skills gap, which seems to be widening instead of closing. A trend that is impacting the skills gap is the explosive growth in the use of technology. More and more employers see and are … Continue reading Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills? →