Tag Archives: skills

7 Skills a CMO Needs in the Digital Marketing Era

by Angela Hausman, PhD November 21, 2015 Follow @MarketingLetterNovember 21, 2015Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is … Continue reading 7 Skills a CMO Needs in the Digital Marketing Era

The Top 10 Customer Service Skills You Need To Have [Infographic]

Gigi PeccoloNovember 4, 2015 If you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable … Continue reading The Top 10 Customer Service Skills You Need To Have [Infographic]

Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills?

Margaret JacobyOctober 5, 2015 According to a recent article on Forbes.com, HR executives indicate that their biggest challenge today is the skills gap, which seems to be widening instead of closing. A trend that is impacting the skills gap is the explosive growth in the use of technology. More and more employers see and are … Continue reading Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills?