Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Look at any thorough marketing job description, and you’ll no doubt find a laundry list of practical experience and technical skills needed to be effective in that role. But what’s not always listed are soft skills that enable you to thrive in a given … Continue reading 4 Crucial Soft Skills Marketing Recruiters Love to See in Candidates
Paul Keijzer — May 11, 2017 Follow @Paul_Keijzer— May 11, 2017 Let’s take a moment and think about what we learned in college and/or university. There’s a good chance that aside from your core courses you may have taken a few electives such as humanities, calculus, history, psychology and so on. Looking at what you … Continue reading The Crisis of Skills’ Shrinking Half-Life
Vitaliy Verbenko — April 18, 2017 Follow @helpracing— April 18, 2017 If you’ve ever hired for a customer service position, you know how important it is to settle on the right candidate. And since customer service employees are the face and voice of your brand, it’s definitely something that you can’t afford to get wrong. … Continue reading 10 Important Customer Service Skills (and How to Identify Them)
Rachel Clapp Miller — April 8, 2017 Follow @ContentRachel— April 8, 2017 If you want a top performing sales organization, you need the consistent ability to coach and enable salespeople to success. Providing motivation is a component, but results come when your managers have a cadence that helps them minimize administrative burdens, while providing continuous … Continue reading Top Sales Leadership Skills Needed To Deliver Top Performing Salespeople
Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills
Elena Prokopets — March 13, 2017 Follow @elenatravelgram— March 13, 2017 Highly skilled marketing professionals can help you increase revenue, improve your branding, and grow your social media presence. Unfortunately, this kind of help isn’t easy to find. There is a real shortage of candidates who are qualified in digital marketing domain. In fact 64% … Continue reading How to Level Up Your Skills as a Digital Marketer
Ashley Sefferman — December 27, 2016 — December 27, 2016 There’s a ton of variation in the role of a product manager across companies, or even across orgs within the same company. Some mobile PMs are focused on strategy, whereas others are focused on specific industry verticals, like eCommerce. The one skill that unifies all … Continue reading 10 Ways to Boost Your Mobile PM Technical Skills
Deep Patel — December 27, 2016 Follow @realdeeppatel— December 27, 2016 When employers look hire new additions for their team, younger candidates, particularly those in Generation Z (younger than 20) tend to get overlooked since they are associated with being under-qualified in terms of needed skills. In order to ensure future success, the best course … Continue reading 5 Skills That Will Make You More Valuable in 2017
Sally Falkow — November 18, 2016 — November 18, 2016 One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it … Continue reading Post Election Digital Skills Shortage
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
