Sally Falkow — November 18, 2016 — November 18, 2016 One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it … Continue reading Post Election Digital Skills Shortage
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful. Jayson DeMers on October 20, 2016 In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, … Continue reading 10 skills genius online marketers have
by Emelina Spinelli Follow @ecspinelliSeptember 1, 2016 How to Design a Great Ebook with Zero Design Skills By this time you probably understand the value of creating a free ebook offer to build your email list. If you don’t, you should read this article and get on it! You know that you need to design … Continue reading How to Design a Great Ebook with Zero Design Skills
by Sujain Thomas July 25, 2016 Follow @sujainthomasJuly 25, 2016 One of the most pressing challenges in corporate America today is recruiting and training good administrators. Of this there is no doubt. However, executives are still at loggerheads on the characteristics that define a good administrator. There’s a simple reason for this: there isn’t a … Continue reading 3 Skills of Effective Administrators
by Susan Gilbert July 7, 2016 Follow @SusanGilbertJuly 7, 2016 Use These Online Tools to Build Your Business Knowledge Today I have some online resources to help you improve your business expertise whether you are an entrepreneur or small business owner. In order to grow, you need to have daily knowledge, good mentors, and new … Continue reading Expand Your Business Skills With 4 Resources
by Kasey Luck June 19, 2016 Follow @BoldnZestyBlogJune 19, 2016 A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It … Continue reading 10 Skills An Email Marketing Manager Needs To Succeed
by Mark Harrington June 17, 2016 Follow @mark_harringtonJune 17, 2016 With it being the season for the NBA Finals, Stanley Cup series, Copa America and UEFA Euro soccer tournaments, the best of the best talent in terms of teams and individuals for their respective sports have been on display. As with every team sport, there … Continue reading 5 Sport Skills That Can Elevate Your Career
by Sally Falkow June 15, 2016June 15, 2016 This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 … Continue reading Top Skills for 2016 from LinkedIn
