Tag Archives: Situation

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation →

How to Switch Up Your Perspective to Assess a Difficult Situation

Management Skills

Liz Kislik December 3, 2020 Last week I worked with a coaching client who has a technically skilled but interpersonally challenging team member we’ll call “Ermengarde.” She had a reputation for being particularly annoying to some of her teammates, who did not enjoy collaborating with her. My client and I used a technique that’s … Continue reading How to Switch Up Your Perspective to Assess a Difficult Situation →

Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Remote Work Environment

Arik Hanson June 26, 2020 Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg, actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring … Continue reading Why Aren’t We Talking More About Expectations and the Current Remote Working Situation? →

What Will We Take Forward From This Situation?

World Level Crisis

Dave Brock — May 21, 2020 I’m about 10 weeks into my own Covid 19 lockdown. I have to admit to some Zoom weariness, impatience with not jumping on a plane and meeting with clients face to face, even a nice dinner at a restaurant with friends. But we will continue with some version of … Continue reading What Will We Take Forward From This Situation? →

Never Mind Your Prospect’s Situation – What About Their Trajectory?

Sales Techniques

Bob Apollo — June 28, 2017 Follow @bobapollo — June 28, 2017 Most of today’s most popular B2B sales methodologies – including Value Selling, Challenger®, Solution Selling, Consultative Selling, SPIN® selling and many more – recommend that we always take the time to diagnose our prospect’s current pain points before we seek to propose our … Continue reading Never Mind Your Prospect’s Situation – What About Their Trajectory? →