Noa Shavit December 5, 2014 Creating a website on your own wasn’t possible a few years back, especially if you wanted to do something more than a personal web page. Things have changed dramatically in the recent years, and now it is possible to create powerful websites (such as websites with an online store) … Continue reading How-To Create an Optimized E-commerce Site
Harmony Major November 30, 2014 Web site designers “can” be expensive, yes… but you have more control over costs than you think. Seriously. Are YOU paying your web site designers too much? The #1 reason the vast majority of small business owners are paying more than necessary for web site design is… Lack of … Continue reading Web Site Designers Are Expensive! A Simple Savings Strategy for Small Business Owners
Jess DelBalzo November 26, 2014 Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to … Continue reading On-Site Search Engine Optimization: The First Steps In Optimizing A Site
Elena Nicosia November 25, 2014 Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a … Continue reading Five Desktop-to-Mobile Web Site Conversion Tips
Debi Lewis November 15, 2014 As soon as the Halloween items roll into the clearance section of the store, the winter holiday items roll into place. If you have a brick-and-mortar store, you have to consider whether or not to add any decorations for the winter holidays, but what about your web site? From sales … Continue reading Should You Holiday-ify Your Web Site?
By Bill Faeth, Published October 23, 2014 Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted? Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year. In fact, Barry Schwartz dubbed this update “one of the most anticipated…in … Continue reading 3 Ways to Protect Your Site from Penguin 3.0
by Jeremy Walker, October 13, 2014 It’s no secret that inbound links are extremely important in search; adding high-quality links should improve your site’s rankings. As an SEO expert, you’ve likely spent a significant amount of time and energy developing these links. At the same time, Google has put a ton of emphasis on … Continue reading Using A Link Audit To Protect Your Site From Nefarious Links
In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. Domenico Tassone on September 19, 2014 You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them … Continue reading Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore
Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your website to engage with users like the kind of engagement they would have if they set their foot into a … Continue reading Critiquing Your Site to Make Sure it’s Inbound Marketing Ready
After the top notch article on migrating to Universal Analytics using Google Tag Manager, we got some feedback from you that some background on what tags and tag management are would be helpful. We heard you and we’re here to demystify site tags and how to keep them in order. What is a “Tag” Anyway? … Continue reading How “Tag Management” Can Improve Site Performance
