See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. By Caroline Hodson Published on June 11, 2026 When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality. Marketing routes … Continue reading Signal orchestration reveals which accounts are ready to buy
March 05, 2026 Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers BY Eve Upton-Clark Don’t bring your mom or dad to an interview with Shark Tank investor Kevin O’Leary if you were planning to do so. On a recent appearance on Fox Business’s Varney & Co. show, O’Leary argued that doing so—bringing parents … Continue reading Kevin O’Leary says Gen Z sends this ‘horrific signal’ to employers
Russia and Venezuela have blocked encrypted messaging app Signal Affected users are encouraged to turn on its “censorship circumvention” feature. danny gallagher Updated Sat, Aug 10, 2024 NurPhoto via Getty Images Both Russia and Venezuela have blocked access to the encrypted messaging app Signal, The Verge reports. The Russian news service Interfax broke … Continue reading Russia and Venezuela have blocked encrypted messaging app Signal
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers’ privacy. Chris Wood on April 2, 2024 Two years ago, IAB CEO David Cohen called the situation adtech faced a “slow-motion train wreck.” Last week, IAB Tech Lab CEO Anthony Katsur called for a … Continue reading Digital advertising braces for signal loss and Privacy Sandbox
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
By Clint Rainey November 14, 2022 First Meta, Stripe, Snap, and Twitter. Now Amazon: A round of mass layoffs is coming for the e-commerce juggernaut. According to reports on Monday, Amazon is preparing to lay off as many as 10,000 employees, marking its largest-ever round of job cuts, though only about 1% of … Continue reading Rumors of pre-Black Friday layoffs at Amazon look like a clear recession signal
Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data
Google New Ranking Signal To Support Skin Tones In Image Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2022 Google plans to incorporate a new signal into image ranking, as well as introduce a new type of schema to help make its image search results more racially inclusive and diverse. The scale will represent … Continue reading Google New Ranking Signal To Support Skin Tones In Image Search
