Tag Archives: Signal

How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Stuart Clark September 16, 2020 A look at Google’s new page experience signals called Core Web Vitals, how to optimise for them and why they present an exciting opportunity for marketers. Back in May, Google announced a new ranking signal called page experience that’s due to roll out at some point in 2021. At the … Continue reading How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Ascendant Network, Signal Study Confirms Customer Focus Pays Off

Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017   For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016   Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. Jayson DeMers on August 12, 2016  It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link … Continue reading Why links are still the core authority signal in Google’s algorithm

Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels

Laurie Sullivan @lauriesullivan, (June 15, 2015)   Mobile search isn’t easy, and it will only become more difficult as time goes on. Near me searches, developing content and following schema.org best practices are highly sought after skills for search marketers who strive to rank company Web pages higher in search queries. So what signals garner … Continue reading Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels

5 Trends That Signal The Extinction Of Organic Search Results

As Google’s Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo. Daniel Cristo on May 26, 2015 Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know 10 historians. If you ask the first one, “Who killed … Continue reading 5 Trends That Signal The Extinction Of Organic Search Results

Demystifying Online Marketing For Local Business Owners

It’s no secret that consumers are changing the way they discover and interact with local businesses. People have shifted away from traditional media and now increasingly rely on digital resources, such as mobile search, online directories, review sites, email and social media. For local business owners who operate on tight budgets and typically without access … Continue reading Demystifying Online Marketing For Local Business Owners