Tag Archives: Show

Prove IT! 10 Ways to Show the Real Value of IT to Your Organization

by Ryan O’Reilly December 18, 2015December 18, 2015 The IT department is the engine that keeps a company running smoothly and manages the data that drives growth but it is still often seen as a cost centre. In fact, only one in three senior IT execs recently revealed to Forrester Research they are calculating the … Continue reading Prove IT! 10 Ways to Show the Real Value of IT to Your Organization →

Trade Show Tricks: Getting the Biggest Bang for Your Buck

Event Marketing

Aya TsurutaAugust 31, 2015 After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what you’ve got, but how? Trade shows are great avenues for product and brand exposure. Benefits include opportunities to network, scope … Continue reading Trade Show Tricks: Getting the Biggest Bang for Your Buck →

Google: Data Show Users Hate App-Promotion Interstitials

Data Analytics

Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials →

6 Ways To Kill The Headache Of Trade Show Shipping And Storage

Sales Guide

Jared DeVincenzoJuly 16, 2015 Ah, the headache of trade show shipping and storage. We’ve all been there; late or missing deliveries, hold ups at the marshalling yard, broken materials and supplies or enormous drayage bills. These unfortunate common occurrences seem to be just another part of the industry that’s unavoidable but they’re not. Here are 6 essential … Continue reading 6 Ways To Kill The Headache Of Trade Show Shipping And Storage →

Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations

Inventory Management

Kim OwensJuly 6, 2015 Even for major retail conglomerates, cost of stock is a major factor when it comes to efficient capital management. For an independent retailer, lean inventory levels are even more critical. For example, if your business is holding more than $ 50,000 in stock, your potential cost of capital could equal 10%, … Continue reading Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations →

5 Questions That Guarantee You’re Exhibiting At The Right Trade Show

Event Marketing

Jared DeVincenzoJuly 7, 2015 1. Competitors Exhibiting? What Are They Doing? Don’t reinvent the wheel. If your competitors are all flocking to a particular trade show, they’ve obviously determined that it’s a profitable venue for them. And thus it could be for you, too, if you implement the right booth strategies. Talk to your trade … Continue reading 5 Questions That Guarantee You’re Exhibiting At The Right Trade Show →

6 Ways To Stand Out At Your Next Trade Show

Event Marketing

Ruthie AbrahamJuly 6, 2015 While some argue that trade shows are becoming an outdated form of outbound marketing, they often offer valuable times for networking and promoting your product or service to an interested audience. Although you may want to consider showing at less tradeshows and focusing on more cost-efficient inbound marketing strategies, there are … Continue reading 6 Ways To Stand Out At Your Next Trade Show →

6 Critical Traits Show Your Entrepreneurial Potential

Entrepreneurship

Personal Branding BlogJune 21, 2015 The most successful entrepreneurs aren’t narcissistic. They acquire lasting and loyal followers because they invest energy in understanding their customers needs and wants. They’re also aware of the many other factors that influence a person’s decision making, from their job security to their confidence in the economy. These highly effective … Continue reading 6 Critical Traits Show Your Entrepreneurial Potential →

Show And Tell: How Social Media Authenticity Creates Community And Customers

Social Media Education

Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers →

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Content Marketing

Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising →