Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
by Sarah Beth JonesAugust 25, 2016 A happy employee is a successful employee. I’m not saying you have to praise your employees every single day, but you should try to show them that you appreciate them and their work. I know things get busy and sometimes you forget, but make it a point to say … Continue reading Top 5 Ways to Show Your Employees You Appreciate Them
by Bryan Kramer Follow @bryankramerAugust 13, 2016 Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average … Continue reading How Live Video Can Show You and Your Brand in a New Light
August 3, 2016 Ok, let’s address this question because people still seem divided on it: should you include a photo on your resume? Despite how many experts will tell you not to include your picture of a resume, there are heaps of articles and resume templates sites that will show you examples of resumes with … Continue reading Should You Show Your Face On Your Resume?
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show
by Rob Petersen June 6, 2016June 6, 2016 50,000,000+ businesses have a Facebook page 1.48 is the average number of times these brands post each day 2% is their Facebook organic reach and it’s declining (source: DMR) 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their … Continue reading 6 Studies Show Why Facebook Organic Reach is Declining So Quickly
by Personal Branding Blog May 7, 2016May 7, 2016 When it comes to you as a person and your brand, society in general tends to declare that characteristics such as humility, or even reticence, are best. And while no one truly likes a conceited know-it-all, I am here to assert that displaying that you are … Continue reading Show Your Worth
by Susan Solovic March 29, 2016 Follow @SusanSolovicMarch 29, 2016 If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, … Continue reading 5 Tips to Show Up in Instagram’s New Algorithm Feed
