Tag Archives: Show

Email Marketing and the Late Show

Bonnie HarrisMay 7, 2015 After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just as Letterman’s producers would work endlessly behind-the-scenes to ensure his … Continue reading Email Marketing and the Late Show →

Not Your Mama’s Job Hunt: Show Your Personality With A Kick-Ass LinkedIn Profile

Amanda ClarkMarch 31, 2015 When Leonardo da Vinci penned the first resume back in 1482, he unknowingly sparked a trend that has carried on for centuries. His resume showed the Duke of Milan exactly why he was what the Duke was looking for and how he could be of benefit. He was an innovator. And … Continue reading Not Your Mama’s Job Hunt: Show Your Personality With A Kick-Ass LinkedIn Profile →

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

Branding

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand →

How Do You Gauge the Success of a Trade Show?

Conference Business

Jenifer KramerMarch 2, 2015 As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you. As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business… … Continue reading How Do You Gauge the Success of a Trade Show? →

Using Instagram to Market Your Brand at Your Next Trade Show

Instagram Marketing

Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show →

7 Easy Ways To Show Your Customers Some Love On Social Media

Social Media Utilization

Ryan PinkhamFebruary 17, 2015 If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make … Continue reading 7 Easy Ways To Show Your Customers Some Love On Social Media →

Show Me The Money: 5 Small Business Grants To Consider

Small Business

Connie Sung MoyleFebruary 3, 2015 Marty Metro, owner of UsedCardboardBoxes.com and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $ 250,000 small business grant from Chase Bank. “The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been … Continue reading Show Me The Money: 5 Small Business Grants To Consider →

Google Search Results Now Show Social Profiles For Brands

Google, Search Engine Optimization

by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands →

How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes

Marketing Guide

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry. Martin Beck on January 15, 2015 Bloomua / Shutterstock.com As our sister site, Search Engine Land, reported today, Google has started displaying social media accounts other than Google+ in the knowledge graph box … Continue reading How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes →