Personal Branding BlogJune 21, 2015 The most successful entrepreneurs aren’t narcissistic. They acquire lasting and loyal followers because they invest energy in understanding their customers needs and wants. They’re also aware of the many other factors that influence a person’s decision making, from their job security to their confidence in the economy. These highly effective … Continue reading 6 Critical Traits Show Your Entrepreneurial Potential
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising
Bonnie HarrisMay 7, 2015 After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just as Letterman’s producers would work endlessly behind-the-scenes to ensure his … Continue reading Email Marketing and the Late Show
Amanda ClarkMarch 31, 2015 When Leonardo da Vinci penned the first resume back in 1482, he unknowingly sparked a trend that has carried on for centuries. His resume showed the Duke of Milan exactly why he was what the Duke was looking for and how he could be of benefit. He was an innovator. And … Continue reading Not Your Mama’s Job Hunt: Show Your Personality With A Kick-Ass LinkedIn Profile
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
Jenifer KramerMarch 2, 2015 As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you. As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business… … Continue reading How Do You Gauge the Success of a Trade Show?
Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show
Ryan PinkhamFebruary 17, 2015 If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make … Continue reading 7 Easy Ways To Show Your Customers Some Love On Social Media
Connie Sung MoyleFebruary 3, 2015 Marty Metro, owner of UsedCardboardBoxes.com and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $ 250,000 small business grant from Chase Bank. “The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been … Continue reading Show Me The Money: 5 Small Business Grants To Consider
