Ashley Hill — November 4, 2019 Your homepage is the online equivalent of a firm, friendly, and personable business handshake. It can be a memorable way for your company to stand out. And one way to do that is with a unique value proposition or a UVP. Your UVP is a simple, well-thought-out, clear statement … Continue reading How to Show Off Your Unique Value Proposition
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Amy Gesenhues on June 28, 2019 LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the … Continue reading LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
Annette Franz — May 23, 2019 Follow @annettefranz — May 23, 2019 Image courtesy of Pixabay How do leaders drive (lasting) change? Last week, I enjoyed spending a few days in Vegas, speaking and networking at Fiserv’s annual client Forum. The keynote on the second day of the event was Troy Aikman, who was interviewed … Continue reading Leaders Need to Show, Not Just Say
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018 We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines
Liz Bardetti — April 26, 2018 — April 26, 2018 Your employess are the people who are putting in the hustle and grind every day to make the best experience and products for the company and your customers. We aren’t saying you have to give away a trip (although, it would be pretty special if … Continue reading 99 Ways to Show Employees You Appreciate Them
Lydia Cockerham — April 19, 2018 — April 19, 2018 All SaaS companies start off small fish in a big pond. But little fishes can go far. Just look at Salesforce, HubSpot and Slack. We all want to turn into whale sharks like them. So how did they move up the food chain so fast? … Continue reading 7 of the Best SaaS Promo Videos Show You How to Get Seen
Arik Hanson — March 27, 2018 — March 27, 2018 A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows … Continue reading 7 Ways to Get More Mileage For Your Trade Show Social Content After The Show
Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018 Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
Emma Weir — February 2, 2018 — February 2, 2018 Stock photo With Valentine’s day just a couple of weeks away, you should be thinking about how you are going to show your subscribers some love. Take a look at some of our ideas depending on your business… Whether you are a restaurant, department store … Continue reading Show Your Subscribers Some Love
Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
