Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Brett Middleton on October 13, 2016 Everyone running a PPC account typically has a budgeting question they are trying to figure out. For … Continue reading How should your ad budget impact campaign building?
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
by Steve DiGioia Follow @stevedigioiaOctober 3, 2016 …or does it even matter? This original article was written by Steve DiGioia. After your star performer quit and left you high and dry you insisted on keeping that manager position open for three weeks. Face it; your pride got the best of you. “How dare he walk … Continue reading Should You Really Wait For The Perfect Employee?
by Jomer Gregorio Follow @JomerGregorioOctober 3, 2016 Search Engine Optimization is one of the most effective digital marketing channels today. SEO is truly a highly technical field that requires a considerable amount of time to master, let alone understand it’s fundamentals. But given with the right mindset and strong determination, anyone can leverage this to … Continue reading The Top 10 SEO Mistakes You Should Avoid [Infographic]
by Jini MaxinOctober 4, 2016 If you (as a blogger) think that ‘Facebook Instant Articles’ could be the straw that finally breaks your blogging business’ back, think again. For every 100 sites that think Instant Articles is not worth 2 cents, there are 1000+ out there that have gone ‘all-in.’ Thanks to the dual benefit … Continue reading 10 Things You Should Know About Facebook Instant Articles
by Stacey RudolphSeptember 28, 2016 Choosing between a web development company, such as GO-Gulf, and hiring a freelancer is not a straightforward choice. There are many aspects you need to consider before making the decision. Both have their bits of advantages and disadvantages, but knowing the specific needs of your project will make it easy … Continue reading Should You Hire a Freelancer or Go with a Web Development Company? [Infographic]
by Paul Keijzer Follow @Paul_KeijzerOctober 2, 2016 We’re now into the last week of September. What that means is that next week we’re into the last quarter of the year. Wow how the year just flew by! The fourth quarter can be a very challenging time for organizations in terms of year-end activities. The senior … Continue reading 5 Critical Year-End Activities You Should Do Now
by Maya Devassy Follow @FortressCGSeptember 30, 2016 Web design is a crucial part of the website creation process. With the rise of mobile and tablet devices accessing the internet more than laptops and desktops, having a responsive web design that is resizable and optimal is a must these days. But as business owners focus on … Continue reading What Colors Should I Use for My Website?
by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know
by Meera Sapra Follow @meerasapraSeptember 24, 2016 If you’re like most business owners, you’ve probably been using social media for your business for a while now – you create content, listen to what’s being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand’s social … Continue reading Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.
