Tag Archives: should

Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead

by Sean Hargrave, Staff Writer, September 23, 2016 The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence. Exactly what the government is supposed to do is not laid out. So of course nothing will get … Continue reading Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead →

6 Useful Onboarding Best Practices Every Employer Should Know

Effective Hiring

by George DicksonSeptember 19, 2016 How confident are you in your organization’s onboarding process? There are many factors that play into the success or failure of onboarding, and most of it comes down to strategy. Whether or not it’s deliberately designed or executed, every organization has an onboarding strategy. Since the strategy you adopt can … Continue reading 6 Useful Onboarding Best Practices Every Employer Should Know →

What You Should Know Before Selling to Big Box Retailers

Sales Guide

by Joel Goldstein Follow @joelgoldsteinSeptember 19, 2016 Every business dreams of the day they get their products into the doors of a big box retailer. You may think the second you are on the shelves, your business will explode overnight, catapulting you to a new level of success. But, like every other aspect of business, … Continue reading What You Should Know Before Selling to Big Box Retailers →

Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?

Video Strategy

by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy? →

How Long Should a Blog Post Be?

Blogging Tactics

by Matt Brennan Follow @MattLBrennanSeptember 15, 2016 The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post should … Continue reading How Long Should a Blog Post Be? →

8 Small-Town Writers You Should Follow in 2016

Blogging Experience

by Joe Escobedo Follow @RealJoeEscobedoAugust 16, 2016 So you live in a town where cows outnumber people. Does that mean you can’t be a successful writer? Of course not! These 8 writers prove that you don’t need to be from a big city to be a big-time writer. Read below to find out who made … Continue reading 8 Small-Town Writers You Should Follow in 2016 →

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

Publishers Guide

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations →

Should you still be using an SEO enterprise platform?

SEO Tools

Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. Ian Bowden on September 8, 2016 Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge … Continue reading Should you still be using an SEO enterprise platform? →

Should you hitch your campaigns onto the sporting bandwagon?

PPC Strategies

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon? →

Are You AMP-ed? (Should You Be?)

Google AMP

by Aaron Baar, Staff Writer, September 6, 2016 The role of mobile as an e-commerce and search channel can’t be overstated. It used to be that a Web site could be mobile-responsive or mobile-optimized, but now e-commerce sites are considering something more. Specifically Google AMP (accelerated mobile pages). Google AMP is designed for Web sites … Continue reading Are You AMP-ed? (Should You Be?) →