Mari Kane — November 1, 2016 Follow @blogsitestudio— November 1, 2016 There comes a time in every businessperson’s life when they need some help from a web designer. Sure, everyone wants to use WordPress, because of its bountiful features and ease of use, but not everybody wants to set up their own site. Sometimes, you … Continue reading So You Think You Should Hire a Web Designer – Who You Gonna Call?
Jackie Van Meter — October 28, 2016 — October 28, 2016 How do you determine the ideal length for your videos to keep viewers engaged? A bit of research on the topic pulls up answers stating that the perfect video length is everything from two to five minutes to 10 to 12 minutes to a … Continue reading Video Marketing: What Should Be the Ideal Video Length?
Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue
Lisa Kupfer — October 29, 2016 Follow @dearlisa— October 29, 2016 Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important … Continue reading Blogging Should Be Part Of Your Marketing Strategy
by Brad Swezey Follow @JustSmallBizOctober 25, 2016 Today I’m going to talk about what every small business should know about digital billboards. Digital billboards, for those of you that don’t know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I’m going to talk … Continue reading What Every Small Business Owner Should Know about Digital Billboards
by Joel Goldstein Follow @joelgoldsteinOctober 22, 2016 If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Marketing intermediaries are the middlemen who facilitate the transfer of products from the supplier all the way down to the customer. Depending on your distribution strategy, you … Continue reading Which Type of Marketing Intermediary Should You Work With?
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know
by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website
by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business
