Tag Archives: should

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration

7 Things Companies Should Look Out for When Sourcing for Local Training Providers

Dylan Sun — December 20, 2016 Follow @https://twitter.com/DylanSunSEO— December 20, 2016 Having attended courses by local training providers in Singapore myself and running a Digital Marketing training organization, I sometimes wonder whether these companies are in business to deliver true value or just trying to capitalize on government grants… or a mix of both. I’d … Continue reading 7 Things Companies Should Look Out for When Sourcing for Local Training Providers

Should you create device-specific PPC campaigns?

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. Aaron Levy on December 19, 2016   On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, … Continue reading Should you create device-specific PPC campaigns?

10 Empowering Stats Every Person In Sales Should Know [Infographic]

Andrew Gazdecki — December 16, 2016 Follow @biznessapps— December 16, 2016 Sales can easily breed complacency if you are not careful—especially when you get into a routine and deal with primarily with a stable and regular client base. But the slightest shakeup in a company can send you scrambling to keep your clients. Here are … Continue reading 10 Empowering Stats Every Person In Sales Should Know [Infographic]

Brands Should Follow These 9 Tips To Harness Facebook Live

Adam Frankel — December 17, 2016 Follow @FrankelInteract— December 17, 2016 Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature. Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on … Continue reading Brands Should Follow These 9 Tips To Harness Facebook Live

Why Should You Change Your Job Title Right Now?

Graham Jones — December 16, 2016 Follow @grahamjones— December 16, 2016 Most people’s job titles are, frankly, meaningless. They either describe a position, such as “Human Resources Director” or they say something unfathomable such as “Chief Happiness Officer”. The fact of the matter is, most job titles are for internal purposes. They describe to people … Continue reading Why Should You Change Your Job Title Right Now?

3 Things You Should Know About Managing a Remote Workforce

Kevin Johnson — December 11, 2016 Follow @redhotkevbot— December 11, 2016 Our increasingly tech-connected world has brought about many changes to the workplace, but few seem to be having a greater impact than the rise of the remote workforce. Nearly 40% of the U.S. workforce telecommutes at some point during the average month, and the … Continue reading 3 Things You Should Know About Managing a Remote Workforce