How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
Paul Keijzer — August 25, 2017 Follow @Paul_Keijzer — August 25, 2017 aitoff / Pixabay A while ago, I wrote about 3 controversial HR issues that have had much debate around them. Even in 2017 they all still seem to be quite “controversial”. Much of it is rooted to the mindset Asian companies and workforce … Continue reading The 4th and 5th Controversial HR Issues You Should Think About
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Ivan Ivanov — August 18, 2017 — August 18, 2017 Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer holidays. But among them, there will be a few images that shouldn’t … Continue reading Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?
Mindi Rosser — August 18, 2017 Follow @MindiRRosser — August 18, 2017 If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the … Continue reading Should Businesses Use LinkedIn Groups or Slack For Prospecting? Part 1
Niels Footman — August 18, 2017 Follow @NielsFootman — August 18, 2017 It’s no great mystery why thought leadership should be so enticing for asset managers. In a sector riddled with regulation, where product differentiation often borders on the impossible, thought leadership provides a medium for clear, insightful, thought-provoking content that clearly distinguishes you and … Continue reading Thought Leadership In Asset Management: What It Is And What It Should (Never) Be
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017 Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it
John Doyle — August 14, 2017 Follow @Doyle_McDonald — August 14, 2017 geralt / Pixabay Since 2011, there have been 10,000 Baby Boomers retiring daily, according to studies from the Pew Research Center. Only 40% of this generation are left in the workforce, while Millennials are on target to become the largest generation the U.S. … Continue reading How HR Should Respond to Retiring Baby Boomer Executives
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
Paul Keijzer — August 13, 2017 Follow @Paul_Keijzer — August 13, 2017 geralt / Pixabay Every once in a while business leaders need to take a break from the madness of their workload and ponder on their leadership. Sure you’ve been successful at various levels in your professional careers, but is your leadership better than … Continue reading 3 Questions Every Leader Should Ask To Succeed
