Tag Archives: should

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t →

7 Bad Habits Small Business Owners Should Avoid

Small Business Tools

Matt Shealy — January 23, 2020 It’s exciting to think you are starting your own business. If this is your first time as a small business owner, you likely have a lot to learn. It’s not something you need to worry about. Everyone has to experience their first day on the job, even business owners. … Continue reading 7 Bad Habits Small Business Owners Should Avoid →

Should the Product Owner Balance Technical Debt?

Product Management

Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt? →

Where Should Your Agency Focus Your New Biz Efforts In 2020?

Agency Business

Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020? →

Custom vs. Templates: How Should You Build Your Website?

Website Guidelines

Chelsea Boice — January 17, 2020 Websites are a wonderful thing: They serve as a digital home where brands of all sizes can demonstrate their services and products, as well as their character and personality. A website is a vital asset for every business because it opens your company up to the world beyond your … Continue reading Custom vs. Templates: How Should You Build Your Website? →

How Should SMBs Approach Data Privacy Laws?

Privacy

Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws? →

Soapbox: Here’s why B2B should get better at episodic storytelling

B2B Engagement

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling →

How Much Autonomy Should Teams Get From Their Agile Leader?

Project Management

Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader? →

6 of the Best Automation Tools Your Business Should Use

Business Automation

Shane Barker — January 8, 2020 Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use … Continue reading 6 of the Best Automation Tools Your Business Should Use →