Dawn Ellis — December 5, 2019 Follow @eventsstructure So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the … Continue reading Why Events Should Be Part of Your Strategy
Tag Archives: should
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December 2, 2019 With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect … Continue reading 5 audiences you should exclude from your PPC campaigns
50+ of the Best PR Tools Every Marketer Should Try [Infographic]
Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]
8 Calendar Tools Your Business Should Use
Max Palmer — November 26, 2019 As a business owner, I’m sure that you’re juggling a million different tasks. That’s why you need a calendar tool to remind you of key appointments, events, and deadlines. A calendar can also keep you organized when it comes to other important business tasks, such as when to bill … Continue reading 8 Calendar Tools Your Business Should Use
Why Most Agencies Should Avoid Startup Clients
Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients
5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020
Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020
Content Is Key, But When Should You Share It?
Mariah Curtis — November 18, 2019 Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase awareness, boost sales and leads, and most importantly connect and interact with their followers. In my last blog post, “Social Media: One Of The Most Important Aspects Of Digital … Continue reading Content Is Key, But When Should You Share It?
When Should Managed Service Providers Use Video Marketing?
Veronica Green-Gott — November 16, 2019 Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much … Continue reading When Should Managed Service Providers Use Video Marketing?
Instagram Live: Why You Should Go Live – Tips and Ideas
Kyra Goodman — November 12, 2019 Have you gone Live on Instagram yet? If yes, then claps for you! If not, we get it! It can seem like a daunting task to plan a live video and perform under the pressure of real time. But for brands, it’s so beneficial that it’s time to start … Continue reading Instagram Live: Why You Should Go Live – Tips and Ideas
6 Virtual Team Statistics You Should Know
Darleen DeRosa — November 11, 2019 Follow @onpoint_llc Today’s organizations are rapidly shifting toward the use of virtual teams to deal with their biggest challenges. Thanks to a variety of communications technologies and tools, companies can expand their talent search to a global scale, which allows them to build diverse and specialized teams with the … Continue reading 6 Virtual Team Statistics You Should Know
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