Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. Elizabeth Marsten on July 3, 2025 Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the … Continue reading 5 Amazon Ads features you’re not using — but should be
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
June 09, 2025 What business leaders should think about now BY Maureen Brown What does the future hold for business leaders and entrepreneurs? With a rapidly changing world, how does one navigate a path to success? To get a better sense of where we are heading, I caught up with Futurist Joana Lenkova of Futures Forward, … Continue reading What business leaders should think about now
May 22, 2025 3 reasons you should tell your coworkers how much money you make As my husband was growing his finance career, the year-end bonus became a pivotal moment: to see how much his hard work translated into cash. And rather than rushing to tell me the news, he and his close peers would … Continue reading 3 Reasons you should tell your coworkers how much money you make
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025 In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
March 05, 2025 3 phrases no one should ever say in a negotiation BY Lydia Fenet I like to say that I spend most of my life negotiating—and if you consider your own work and life, you just might feel the same. My career has been full of back-and-forth: I sat across tables negotiating agreements for … Continue reading 3 phrases no one should ever say in a negotiation
