Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
October 08, 2025 Why the world’s top talent should bet on Stockholm The world’s best engineers, entrepreneurs, and researchers face no shortage of opportunities. If you’re building the future in frontier technologies like AI, you could base yourself anywhere. So the real question is where. The answer today points north—to Stockholm. The European Commission recently … Continue reading Why the world’s top talent should bet on Stockholm
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. Mike Pastore on October 6, 2025 Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet … Continue reading What Is Open Semantic Interchange (OSI), and why should marketers care?
MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. MarTechBot on September 15, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the Agent2Agent protocol and why should marketers care?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. Mike Pastore on September 5, 2025 As data and AI become the dominant forces in marketing, the real question is no longer if your martech … Continue reading What should sit at the center of your martech stack in the age of AI?
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft Ads, or building your … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
July 06, 2025 Should you try a no-meeting week? BY Featured Knowledge-workers spend roughly one working day every week, or 23% of their time, in a meeting. The weight of the workday often prevents employees from having uninterrupted time to concentrate, causing them to extend their hours well beyond the traditional 9-to-5. It’s tempting for companies … Continue reading Should you try a no-meeting week?
