By Andrea Liebross January 15, 2024 If you aren’t sure whether or when to delegate, you’re not alone. It’s one of the main things my clients often have trouble with. People often fear delegating. They worry about things such as others not doing the task well, or that delegating somehow implies they can’t pull … Continue reading 4 questions to ask to decide if you should delegate or do it yourself
By Kathleen Davis November 27, 2023 I often think about the Maggie Smith line in Downton Abbey “What is a weekend?” Being a Countess, she didn’t know what a weekend was because she had no workweek. But there was a time in the not so distant past when working Americans also had never heard … Continue reading Forget the 4-day workweek. We should be talking about the 5-day, 32-hour week instead
Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later. Steve Petersen on November 16, 2023 We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing … Continue reading Marketing projects: Why you should compile questions in advance
By Matt Paver November 09, 2023 Would anyone hear a tree being planted in a forest if no one was around to advertise it? We’ve seen corporate goals like “net zero by 2030” and “halving our carbon footprint” become ubiquitous over the past few years. It’s only natural that once targets have been set, … Continue reading What should companies do when they miss a climate goal? Tell the world
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Brian McKenna on November 1, 2023 I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: … Continue reading 3 ways email marketers should actually use AI
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Constantine von Hoffman on October 23, 2023 Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from … Continue reading Marketing is hiring more freelancers. Should one of them be you?
By Jeff Sakasegawa October 10, 2023 Kids sometimes lie about their age online. Many do it because they want access to platforms or age-restricted content for the sheer thrill of engaging in what they perceive as “grown-up” activities. Others are driven by peer pressure and FOMO. And, as any parent will tell you, it’s … Continue reading Should kids be subjected to age verification?
Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023 Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know
