Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
Tag Archives: should
The Most Powerful Connection Tool On LinkedIn You Should Start Using Today
Alex PirouzFebruary 3, 2015 The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you … Continue reading The Most Powerful Connection Tool On LinkedIn You Should Start Using Today
Should You Join the Local Chamber of Commerce?
Brad SwezeyFebruary 3, 2015 I am often asked by new small businesses whether they should join the local Chamber of Commerce. With tight start-up budgets, they are concerned with watching every penny and do not want to waste it. When they ask me that question, I often respond with a question of my own: … Continue reading Should You Join the Local Chamber of Commerce?
Is Twitter Killing YouTube? 5 Top Reasons You Should Prioritize Twitter
Julia McCoyJanuary 30, 2015 YouTube was a revolution in the way we think about marketing. Interaction through a video was a brand new way to take advantage of media to get connections to your target audience. Never before had there been a way to connect with your audience on such a personal level while at … Continue reading Is Twitter Killing YouTube? 5 Top Reasons You Should Prioritize Twitter
Want SEO To Work? Here Is What You Should Know
Pawas GuptaJanuary 29, 2015 Small businesses love search engine optimization. With the right SEO strategy in place, any business can easily compete in search results for exposure, traffic and sales. Moreover, the return on investment from successful SEO campaigns is high, and cost per customer acquisition is low. No wonder why entrepreneurs and digital markers adore SEO. … Continue reading Want SEO To Work? Here Is What You Should Know
How Often Should You Check SEO Metrics?
Chel WolvertonJanuary 29, 2015 MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. In the past, the big G has dropped large algorithm changes … Continue reading How Often Should You Check SEO Metrics?
More Brands Are Using Facebook CTA Buttons (But More Still Should)
Arik HansonJanuary 24, 2015 In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more … Continue reading More Brands Are Using Facebook CTA Buttons (But More Still Should)
Why You Should Consider Bing in Your SEO Strategy
Business.comJanuary 25, 2015 Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, … Continue reading Why You Should Consider Bing in Your SEO Strategy
3 Very Important Elements You Should Consider In Influencer Outreach
Venchito TamponJanuary 24, 2015 Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, outreach can bring tons of value to a certain brand or website, including: Strong connections or relationships … Continue reading 3 Very Important Elements You Should Consider In Influencer Outreach
How Much Cash Should a Small Business Have?
Hal SheltonJanuary 22, 2015 Cash is the fuel that makes a business run. You need it to pay salaries (including your own), fund marketing programs to acquire and retain new customers, invest in equipment and facilities, pay rent, buy supplies and many more day-to-day activities. The purpose of this post is to help you figure … Continue reading How Much Cash Should a Small Business Have?
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