Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
James PotterApril 27, 2015 We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see. Myth #2: Bigger … Continue reading LinkedIn Myths: Myth #2: Bigger is Better: I Should Connect to as Many People as I Can
Susan GilbertApril 27, 2015 Avoid Obstacles When Growing Your Business Sometimes building a small business can seem like an uphill battle for many entrepreneurs, especially in the beginning. It can seem that as one problem is resolved another pops up. But the good news is that you’re not alone in these challenges. Growing pains are … Continue reading 5 Top Challenges Business Owners Should Know And Avoid
Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Laura DonovanApril 26, 2015 Targeted Product Ads For businesses selling more than one product the new product ads rolled out in February will help businesses promote many or all of their products across all devices. Businesses can “showcase more products and people on Facebook can discover more relevant products.” (Facebook for Business) There are a … Continue reading 5 Facebook Advertising Tools You Should Be Using
Joao RomaoApril 24, 2015 Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to … Continue reading How To Track Copy Paste Shares (And Why You Should Do It)
Shruti LeleApril 22, 2015 There has never been a better time to be a smartphone user. At the same time there has never been a more challenging time to be an app developer. With the rapid proliferation of smartphones across the globe and the staggering increase in the number of apps in the app stores, … Continue reading Why Interest Based User Acquisition Should Be The New Norm
Bob HutchinsApril 20, 2015 There are two ways to grow a social media following: You can be authentic, social, and a great publisher. Or you can buy likes and follows. Most brands would prefer the first option. Unfortunately, as a growing number of brands wake up to the value of Instagram as a marketing platform, … Continue reading Why You Should Never Use Instagram Bots to Get More Likes & Followers
by Douglas Karr April 17th, 2015 This is the million dollar question isn’t it? Every form needs to collect enough information to qualify a lead or close a sale… but too many fields will result in abandonment. So what’s the answer? This is going to be annoying but… it depends. Don’t leave just yet… … Continue reading How Many Questions Should You Ask On Your Landing Page Form
Lori SoardApril 15, 2015 According to Business Insider, as of 2012, there were over half a billion websites. With that many websites, how do you set yours apart from all the others in your niche? You’ve probably heard that you should set yourself up as an authority. You want to be the person that people … Continue reading Why You Should Offer Free Training Sessions to Set Yourself Up as an Authority
