Tjeerd BrenninkmeijerMay 5, 2015 The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. … Continue reading 4 Reasons Why Your CMS Should Support a Decoupled Architecture
Tag Archives: should
Which Social Media Platform Should Your Business Be On?
KeriLynn EngelMay 4, 2015 Overwhelmed by the idea of social media marketing for your business? Maybe you feel stretched thin across all your social media accounts, or haven’t even gotten started yet because you’re frozen by “analysis paralysis.” When it comes to marketing your business, social media isn’t just fun and games. There’s content strategizing … Continue reading Which Social Media Platform Should Your Business Be On?
SEO and Professional Services Marketing: What Every CEO Should Know
Lee FrederiksenMay 4, 2015 When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. Does that seem counterintuitive? Let’s take … Continue reading SEO and Professional Services Marketing: What Every CEO Should Know
Which Web Optimization Tools Should You Be Using?
Conversion TopicsMay 2, 2015 Depending on how big your company and your web site is, your prioritization will be different, and your toolset will be different. But most of the time, that difference is based on guesswork rather than a model or a framework – the tools just happened to be there at the time … Continue reading Which Web Optimization Tools Should You Be Using?
How Often Should You Email Your Customers?
Ryan PinkhamMay 1, 2015 Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. And of course, you have your own schedule to worry about. How much … Continue reading How Often Should You Email Your Customers?
3 Emails You Should Send To Increase Customer Appointments
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
5 Customer Appreciation Emails Retailers Should Send
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
3 Places You Should Advertise Online Instead of Google
Dan StasiewskiApril 30, 2015 Remember the days when investing your online advertising dollars was as simple as finding a Google Adwords certified PPC company and letting it setup keyword-focused campaigns? With more channels for advertising available and technology enhancements making it easier to target the right buyers, ad buying is no longer that simple. That’s … Continue reading 3 Places You Should Advertise Online Instead of Google
3 Simple Reasons Why You Should Be Using Exit Offers
Grant ThomasApril 29, 2015 Visitors leave your site without purchasing or converting into a lead. It’s inevitable and it actually occurs with 98% of your traffic. This is a problem that plagues all websites, especially those in online retail. Luckily, there’s a solution with exit offers. Exit offers engage visitors at the exact moment when … Continue reading 3 Simple Reasons Why You Should Be Using Exit Offers
The 4 Emails Retailers Should Send for Mother’s Day
VerticalResponseApril 28, 2015 This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats … Continue reading The 4 Emails Retailers Should Send for Mother’s Day
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