Tag Archives: should

The Most Entertaining Brands on Social Media You Should Be Following

by Jessica Johnson January 22, 2016January 22, 2016 Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about … Continue reading The Most Entertaining Brands on Social Media You Should Be Following

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

by Chris Bennington January 17, 2016 Follow @cmbenningtonJanuary 17, 2016 I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So why do you settle for a dull message that just … Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.

3 Email Marketing Tools Every Marketer Should Use

by Michael Peggs January 13, 2016 Follow @MichaelPeggsJanuary 13, 2016 Email marketing might not be as glamorous as the latest social marketing trend (like Snapchat), but it continues to be the best performing internet marketing strategy out there. According to McKinsey’s iConsumer Survey, email marketing is 40% more effective when it comes to acquiring new … Continue reading 3 Email Marketing Tools Every Marketer Should Use