Tag Archives: should

5 Reasons Marketers Should Start Using an A/B Testing Tool

by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool

Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry

by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry

How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency

by Luana Spinetti April 18, 2016 Follow @LuanaTFApril 18, 2016 You probably heard this often throughout your blogging life: “You don’t blog enough!” “You should write more often.” “You never update your blog. It’s boring.” Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of … Continue reading How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency

5 Keyword Search Tools All Online Advertisers Should Be Using

by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using