Tag Archives: should

What You Should Do If Your Blog Followers Aren’t Your Customers

by Melissa Chu April 16, 2016April 16, 2016 So, here’s how it works: You start a site, grow a mailing list, and then your loyal fans contact you for freelance work. The money comes in. At least, that’s supposed to be what happens. But what if your readers and your clients are two completely different … Continue reading What You Should Do If Your Blog Followers Aren’t Your Customers →

6 Smart Business Moves Your Startup Should Make Each Year

Startup Success

by Toby Nwazor April 14, 2016 Follow @TobyNwazorApril 14, 2016 Starting a business can sometimes be the most daunting route you’d ever take in your life. At least, it was for me. There were period of highs and some periods I only felt like giving up. These hard times were simply roadblocks I had to … Continue reading 6 Smart Business Moves Your Startup Should Make Each Year →

5 Digital Marketing Tools Your Business Isn’t Using But Should

Digital Marketing Strategies

by Simon Brisk April 12, 2016 Follow @Brisky001April 12, 2016 I remember when I first started out in the digital marketing space several years ago – there were not nearly as many tools available as there are today. For a long time, Google Analytics was one of the only digital marketing tools I would use. … Continue reading 5 Digital Marketing Tools Your Business Isn’t Using But Should →

50 Things Every Small Business Website Should Have

Small Business Tools

by Bill Treloar April 11, 2016April 11, 2016 You need to show up in search All small business owners want the same things: profitability, growth, and customer satisfaction. Regardless of the type of business you own or the current size of your company, you can probably agree on this. In today’s world, it’s not enough … Continue reading 50 Things Every Small Business Website Should Have →

3 Reasons Why You Should Be Creating Candidate Personas

Customer Acquisition

by Tor Goldfield April 11, 2016 Follow @SoutherlyCommsApril 11, 2016 It’s no secret that finding the right employees can be challenging, and the general consensus is that it’s getting tougher as the recovering economy presents jobseekers with increased opportunities. In the Chartered Institute of Personnel and Development (CIPD)’s Resourcing and Talent Planning 2015 survey, 82% … Continue reading 3 Reasons Why You Should Be Creating Candidate Personas →

6 Signs You Should Hire a Small Business Accountant

Small Business Tools

by Mike Kappel April 10, 2016 Follow @MikeKappelApril 10, 2016 Small business owners wear more hats than a hat rack. At one point or another, you’ll play every role there is to play, do every job, and handle every responsibility your small business needs handled. However, no matter how smart, or driven, or on point … Continue reading 6 Signs You Should Hire a Small Business Accountant →

7 Things You Should Really Do in Social Media Marketing but Probably Don’t

Social Media Marketing

by Katerina Petropoulou April 8, 2016 Follow @kat_petropoulouApril 8, 2016 So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.” Well, it is a … Continue reading 7 Things You Should Really Do in Social Media Marketing but Probably Don’t →

Should We Promote Our Website Or Use Facebook’s Instant Articles?

Facebook Instant Articles

by Sahail Ashraf April 8, 2016 Follow @TalcontentApril 8, 2016 Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part … Continue reading Should We Promote Our Website Or Use Facebook’s Instant Articles? →

What It Means To Have A Digital Strategy (And Why You Should Care)

Digital Transformation

by Patrick Antinozzi April 5, 2016 Follow @pattitudezApril 5, 2016 We have reached a critical point in retail. As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast. Sure, the terminology might make it sound like these … Continue reading What It Means To Have A Digital Strategy (And Why You Should Care) →