Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed. By Tonya Walker Published on March 23, 2026 Last updated on March 24, 2026 Consolidation is back on the agenda for many martech teams. The CFO is scrutinizing spend. Your marketing budget is … Continue reading Why martech consolidation business cases fall short
Tag Archives: Short
Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details
February 12, 2026 Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details BY Kristin Toussaint If you live near an AI data center, you may already be seeing higher electricity bills. But if that data center is for Anthropic, the AI company now says it will … Continue reading Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details
Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations
May 06, 2025 Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations BY Reuters Shares of Palantir Technologies slumped more than 13% on Tuesday, after quarterly results and a raised forecast failed to meet the high expectations of Wall Street investors, who had driven the stock price up significantly ahead of earnings. … Continue reading Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations
Where AI falls short in high-stakes B2B industries
AI’s role in B2B marketing isn’t universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern … Continue reading Where AI falls short in high-stakes B2B industries
Big banks fall short on climate risk plans says U.S. regulator
August 30, 2024 Big banks fall short on climate risk plans says U.S. regulator The Office of the Comptroller of the Currency conducted a review last year including 22 large banks to see how they account for the impact of climate change on their loan books and businesses. BY Reuters A top U.S. banking regulator has … Continue reading Big banks fall short on climate risk plans says U.S. regulator
The Tribeca Film Festival will debut a bunch of short films made by AI
The Tribeca Film Festival will debut a bunch of short films made by AI They will be created using OpenAI’s Sora model that translates text to video. lawrence bonk Fri, May 31, 2024 Tribeca Enterprises The Tribeca Film Festival will debut five short films made by AI, as detailed by The Hollywood Reporter. … Continue reading The Tribeca Film Festival will debut a bunch of short films made by AI
Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
Agencies To Wall Street: Short The Video Ad Marketplace
Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace
This intuitive, all-terrain e-bike could replace your car for short trips
By Max Ufberg July 12, 2022 America, in case you haven’t heard, is in the midst of an e-bike boom. The Light Electric Vehicle Association reports in a recent study that the U.S. imported about 790,000 electric bicycles in 2021–a 70% increase over the year prior. For comparison, the U.S. imported 652,000 electric cars in … Continue reading This intuitive, all-terrain e-bike could replace your car for short trips
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform