Desiree Johnson October 1, 2021 The Internet is a beautiful thing. It’s a place where we can find nearly anything, whether information or products and services. But with this abundance of content across so many places, sometimes it can feel like you’re lost in an abyss of links that lead to nowhere or, worse yet, … Continue reading 51 Ways to Use Short Links
Davis Bell February 26, 2021 Largely due to COVID-19 and the related bills passed by Congress, 2020 brought with it notable tax changes. In this article, we will go over the main changes for the 2021 tax season—from tax bracket inflation adjustments to changes in tax law—that impact a large percentage of Americans. As accounting … Continue reading A Short Guide to the 2021 Tax Season
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Laura Patterson — January 16, 2020 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/long_and_short_game_podcast.mp3 Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game Golf. Not my game but I’ve learned a lot about it over the past 30 years. I’ve been exposed to the … Continue reading Are You Good at the Long and Short Game for Performance Excellence?
Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?
Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons
Rotem Gal — March 14, 2019 Follow @gal_rotem — March 14, 2019 Pre-Seed Funding Pre-Seed funding is also known as pre-seed money or pre-seed capital. It is the initial investment the business needs to get started. However, this is not included by many people in the cycle of funding. The funds can come from family, … Continue reading The Short Guide for Startup Funding Round
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Second Thoughts: 5 May Be Too Short, Some Say by Laurie Sullivan @lauriesullivan, June 15, 2018 Google’s longstanding message to publishers to focus on web page load time speeds and reduce the number of ads that appear on one page might be falling on deaf ears. As recently as this week, agencies and ad industry … Continue reading Second Thoughts: Five May Be Too Short, Some Say
