Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Tag Archives: Shopping
Smart Shopping, Local Campaigns Will Transition To Performance Max
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses
4 Online Shopping Trends You Need to Know in 2022
Syed Balkhi December 22, 2021 Are you a business owner or marketer who’s interested in growing your online store in 2022? If so, you’re in the right place. By the end of 2021, over 2.14 billion people will buy goods or services online, and we expect to see that number increase in the coming years. … Continue reading 4 Online Shopping Trends You Need to Know in 2022
How Email Helps Solve Holiday Shopping Supply Chain Issues
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
12 Savings Tips for Holiday Shopping
Deanna Ritchie November 19, 2021 As you’re most certainly aware, we’re rapidly approaching the holiday season. While most of us enjoy this time of year, we’re not always thrilled about what this means for our pockets. After all, saving money is impossible between buying gifts, traveling, and cooking feasts — especially if you’re on a … Continue reading 12 Savings Tips for Holiday Shopping
Supply chain crisis impacts holiday shopping
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping
Holiday shopping this year may be back to normal
A new international survey from Bazaarvoice sees consumer spending stabilizing. Kim Davis on October 28, 2021 Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds … Continue reading Holiday shopping this year may be back to normal
Personalize Your Customer’s Online Shopping Experience With These 9 Tips
Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips
How to Reduce Shopping Cart Abandonment (Top 5 Tactics)
Jared Atchison September 12, 2021 In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, according to Statista. That’s a lot of potential online shoppers to tap into for your eCommerce business. However, customers can easily get lost on the way to the checkout page. In fact, shopping cart abandonment … Continue reading How to Reduce Shopping Cart Abandonment (Top 5 Tactics)