Tag Archives: Shopping

How Email Helps Solve Holiday Shopping Supply Chain Issues

Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues

Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips

How to Reduce Shopping Cart Abandonment (Top 5 Tactics)

Jared Atchison September 12, 2021 In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, according to Statista. That’s a lot of potential online shoppers to tap into for your eCommerce business. However, customers can easily get lost on the way to the checkout page. In fact, shopping cart abandonment … Continue reading How to Reduce Shopping Cart Abandonment (Top 5 Tactics)

How to Drive Online Conversions With Smart Shopping Campaigns

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns

Report: Pandemic Upended Grocery Shopping Patterns

Report: Pandemic Upended Grocery Shopping Patterns by Richard Whitman , Columnist, August 2, 2021 Retail marketing specialist 84.51° is out with some new research that concludes a new kind of grocery shopper has emerged in the wake of last year’s COVID-19 disruption: the hybrid shopper.  The Kroger subsidiary did the research to help food marketers … Continue reading Report: Pandemic Upended Grocery Shopping Patterns