Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems
Anand Srinivasan July 7, 2021 Amazon has been in the news lately for not-so-good reasons. Jeff Bezos has been accused of hiring trolls to defend the company in online attacks from its critics. This is after the company has been in the news for poor working conditions for its warehouse workers or the company’s persistent … Continue reading 12 Amazon Alternatives For People Shopping Online
Brian Wallace February 23, 2021 Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may … Continue reading eCommerce Shopping Gets Personal [Infographic]
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]
Callum Coard January 25, 2021 Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance. Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but … Continue reading How to Use Custom Labels in Google Shopping
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Venkatesh C.R. December 26, 2020 The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this … Continue reading Holiday Shopping Trends 2020 in E-commerce [Infographic]
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews
William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices
