Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns
Report: Pandemic Upended Grocery Shopping Patterns by Richard Whitman , Columnist, August 2, 2021 Retail marketing specialist 84.51° is out with some new research that concludes a new kind of grocery shopper has emerged in the wake of last year’s COVID-19 disruption: the hybrid shopper. The Kroger subsidiary did the research to help food marketers … Continue reading Report: Pandemic Upended Grocery Shopping Patterns
Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems
Anand Srinivasan July 7, 2021 Amazon has been in the news lately for not-so-good reasons. Jeff Bezos has been accused of hiring trolls to defend the company in online attacks from its critics. This is after the company has been in the news for poor working conditions for its warehouse workers or the company’s persistent … Continue reading 12 Amazon Alternatives For People Shopping Online
Brian Wallace February 23, 2021 Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may … Continue reading eCommerce Shopping Gets Personal [Infographic]
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]
Callum Coard January 25, 2021 Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance. Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but … Continue reading How to Use Custom Labels in Google Shopping
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Venkatesh C.R. December 26, 2020 The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this … Continue reading Holiday Shopping Trends 2020 in E-commerce [Infographic]
