As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season
Tag Archives: Shopping
Majority Of Consumers Unhappy With Digital Shopping
Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping
Inflation comes for back-to-school shopping
By Sam Becker August 26, 2022 As millions of kids pile back into schools for the start of the fall semester, parents have been scrambling to make it through the back-to-school shopping season. While back-to-school shopping is something of an end-of-summer tradition for millions of families with school-age kids, rising prices … Continue reading Inflation comes for back-to-school shopping
What will have the biggest impact on consumer holiday shopping?
Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school. Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Smart Shopping, Local Campaigns Will Transition To Performance Max
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses
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