Amazon Anywhere To Launch As Immersive Shopping Experience by Laurie Sullivan @lauriesullivan, May 9, 2023 Amazon plans to launch an immersive shopping experience called Amazon Anywhere. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s real-world augmented reality game Peridot, a pet simulator from the maker of Pokémon Go, the company … Continue reading Amazon Anywhere To Launch As Immersive Shopping Experience
How to Diversify your Sales Channels using Live Shopping on your E-commerce Website Navneet Bali / 03 May 2023 Ever wonder why some brands consistently outperform others? It’s not just luck or a better product. These brands are successful in creating tailored strategies for the channels they sell through. You will achieve the best … Continue reading How to Diversify your Sales Channels using Live Shopping on your E-commerce Website
Gen Z Shopping: 79% Originates On Social Media, Study Shows by Colin Kirkland , April 21, 2023 LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by social media and creator recommendations. According … Continue reading Gen Z Shopping: 79% Originates On Social Media, Study Shows
Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds by Ray Schultz , November 23, 2022 In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com. The average discount value was … Continue reading Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices
Online Shopping Rebounded In Q3, Study Shows by Ray Schultz , October 20, 2022 Online spending is up across the board, with shoppers showing great resilience despite challenging economic conditions, according to Klaviyo’s Q3 2022 edition of its Business Trend Recap. The total order count was up in every sales category but jewelry. Across all sectors, … Continue reading Online Shopping Rebounded In Q3, Study Shows
Facebook Live Shopping is coming to an end in favor of Reels Meta is asking merchants to tout their products on Reels. A. Khalid @askhalid SOPA Images via Getty Images Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an announcement on the company’s website, live … Continue reading TikTok will reportedly bring live shopping to the US this holiday season
