Tag Archives: Shopping

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography.  A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

Using Market Segmentation: Online Shopping Marketing Trends That Work

Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work

The New Seller’s Guide to Google Shopping Reviews

Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews

Google Shopping Paves The Way For Non-Retail Brands

Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan  @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands

Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?

Shashin Shah December 4, 2020 If predictions around Christmas and New Year spending trends hold good, 2020 would end on a high note despite the pandemic. However, with an exodus of shoppers from in-store to digital eCommerce, traditional brick-and-mortar retailers who were earlier toying with technologies such as virtual assistants, augmented reality (AR), and virtual … Continue reading Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan  @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019

Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019