Tag Archives: Shopping

Everything You Need To Know About Instagram’s Shopping Channel

Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated … Continue reading Everything You Need To Know About Instagram’s Shopping Channel

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018   All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

How Local Businesses Can Survive the Rise of Online Shopping

Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping

How to Dominate Google Ads With Google Shopping for eCommerce

Nicole Blanckenberg — August 23, 2018 Follow @https://twitter.com/NicoleBlancken — August 23, 2018 When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a crucial role in eCommerce marketing, but Google Shopping … Continue reading How to Dominate Google Ads With Google Shopping for eCommerce

Guide to Best Google Shopping Campaign Structures for Max Success

Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success