Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks. Kim Davis on November 22, 2024 Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said … Continue reading AI is ringing in big holiday shopping changes
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. Anu Adegbola on November 20, 2024 Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables … Continue reading Google reshapes in-store shopping with AI-powered comparisons
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping
When Amazon AI Shopping Agents Feel Like Humans by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2024 Image source: Agora Google may have triggered a trend in 2017 with a service that allowed users to schedule appointments and make reservations. Now Amazon wants to build AI agents that will perform specific tasks without human intervention. These agents, … Continue reading When Amazon AI Shopping Agents Feel Like Humans
Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024 Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals
April 12, 2024 Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant In his letter to shareholders this week, Jassy was focused on the potential of “generative AI.” What he didn’t acknowledge was how AI has already made the site worse. BY Clint Rainey On Thursday, Amazon CEO Andy Jassy … Continue reading Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant
The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads
