Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
David DeCorte September 1, 2020 Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary … Continue reading Can Experience-Centric Shopping Survive in a Post-COVID World?
Tom Siani July 16, 2020 It is obviously not soon to say that Corona Virus and COVID-19 has become one of the defining events of this year. It is not over yet. WHO claims that another wave of this pandemic will strike many countries soon there seems no end to this pandemic and its implications … Continue reading Online Shopping Trends During the COVID-19 Pandemic [Infographic]
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Duane Brown on June 11, 2020 Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram … Continue reading Life after Google Shopping: Don’t be a one-trick pony
JJ Tyson — April 28, 2020 What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge … Continue reading 7 Simple Strategies to Reduce Shopping Cart Abandonment
Vinod Janapala — March 18, 2020 The sales in eCommerce platforms have increased massively across the world. In fact, the latest reports suggest that 2018 and 2019 saw almost a 20% increase in the rates. Certainly, there is no doubt about that. eCommerce is one of the best ways you can get enough opportunity. Online … Continue reading How AI is Enhancing the eCommerce Shopping Experience
Pratip Biswas — March 7, 2020 Do you always finish your online shopping? Probably not. And as it turns out 69.57% of people in 2019 didn’t feel like finishing their online shopping either. And the fact that in 2019 more than half online shoppers did not finish their shopping is a big reason for stress … Continue reading Abandoning Shopping Carts: How to Deal With the Bane of Ecommerce Platforms
