Tag Archives: Shopping

TikTok will reportedly bring live shopping to the US this holiday season

Facebook Live Shopping is coming to an end in favor of Reels Meta is asking merchants to tout their products on Reels. A. Khalid @askhalid   SOPA Images via Getty Images Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an announcement on the company’s website, live … Continue reading TikTok will reportedly bring live shopping to the US this holiday season

Financial concerns threaten the 2023 holiday shopping season

As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season

Majority Of Consumers Unhappy With Digital Shopping

Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

By Danica Lo   August 17, 2022   TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Social media platforms see sales boost as pandemic shopping habits take root

Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose