Tag Archives: Shopping

7 Simple Strategies to Reduce Shopping Cart Abandonment

eCommerce Cart Abandonment

JJ Tyson — April 28, 2020 What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge … Continue reading 7 Simple Strategies to Reduce Shopping Cart Abandonment →

Abandoning Shopping Carts: How to Deal With the Bane of Ecommerce Platforms

eCommerce Strategies

Pratip Biswas — March 7, 2020 Do you always finish your online shopping? Probably not. And as it turns out 69.57% of people in 2019 didn’t feel like finishing their online shopping either. And the fact that in 2019 more than half online shoppers did not finish their shopping is a big reason for stress … Continue reading Abandoning Shopping Carts: How to Deal With the Bane of Ecommerce Platforms →

4 things Shopping Ads managers need to prepare for in 2020

Delivery Services

As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities. Kirk Williams on January 3, 2020 As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are … Continue reading 4 things Shopping Ads managers need to prepare for in 2020 →

How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways)

eCommerce Strategies

Charu Mitra Dubey — December 15, 2019 Follow @CharuMitraDubey Do you own an eCommerce website? If you do then chances are you don’t like people exiting your website without spending even a dime. After all, sales are a priority. But what makes people abandon a cart? 200degrees / Pixabay There isn’t certainly one reason but … Continue reading How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways) →

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Yahoo

The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards →

How to make a holiday shopping campaign for low budget accounts

Shopping Campaigns

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts →

Gifter CX: How to make a play for gift givers this holiday shopping season

Shopping Campaigns

Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season →

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