Vinod Janapala — March 18, 2020 The sales in eCommerce platforms have increased massively across the world. In fact, the latest reports suggest that 2018 and 2019 saw almost a 20% increase in the rates. Certainly, there is no doubt about that. eCommerce is one of the best ways you can get enough opportunity. Online … Continue reading How AI is Enhancing the eCommerce Shopping Experience
Tag Archives: Shopping
Abandoning Shopping Carts: How to Deal With the Bane of Ecommerce Platforms
Pratip Biswas — March 7, 2020 Do you always finish your online shopping? Probably not. And as it turns out 69.57% of people in 2019 didn’t feel like finishing their online shopping either. And the fact that in 2019 more than half online shoppers did not finish their shopping is a big reason for stress … Continue reading Abandoning Shopping Carts: How to Deal With the Bane of Ecommerce Platforms
4 things Shopping Ads managers need to prepare for in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities. Kirk Williams on January 3, 2020 As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are … Continue reading 4 things Shopping Ads managers need to prepare for in 2020
How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways)
Charu Mitra Dubey — December 15, 2019 Follow @CharuMitraDubey Do you own an eCommerce website? If you do then chances are you don’t like people exiting your website without spending even a dime. After all, sales are a priority. But what makes people abandon a cart? 200degrees / Pixabay There isn’t certainly one reason but … Continue reading How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways)
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
Win the brand battle during the holiday shopping wars
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season. Peter Minnium on December 4, 2019 “I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me … Continue reading Win the brand battle during the holiday shopping wars
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts
Gifter CX: How to make a play for gift givers this holiday shopping season
Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
Google Shopping Holiday Forecasts for YOUR Industry
Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
Utilizing Google Shopping Ads to Drive Traffic to Amazon
Michael Begg — September 15, 2019 — September 15, 2019 Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or … Continue reading Utilizing Google Shopping Ads to Drive Traffic to Amazon
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