Tag Archives: Shopping

Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips

How to Reduce Shopping Cart Abandonment (Top 5 Tactics)

Jared Atchison September 12, 2021 In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, according to Statista. That’s a lot of potential online shoppers to tap into for your eCommerce business. However, customers can easily get lost on the way to the checkout page. In fact, shopping cart abandonment … Continue reading How to Reduce Shopping Cart Abandonment (Top 5 Tactics)

How to Improve Google Shopping Ads ROAS with Priority Bidding

Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding

How to Drive Online Conversions With Smart Shopping Campaigns

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns

Report: Pandemic Upended Grocery Shopping Patterns

Report: Pandemic Upended Grocery Shopping Patterns by Richard Whitman , Columnist, August 2, 2021 Retail marketing specialist 84.51° is out with some new research that concludes a new kind of grocery shopper has emerged in the wake of last year’s COVID-19 disruption: the hybrid shopper.  The Kroger subsidiary did the research to help food marketers … Continue reading Report: Pandemic Upended Grocery Shopping Patterns

How to Solve Common Smart Shopping Problems

Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems

eCommerce Shopping Gets Personal [Infographic]

Brian Wallace February 23, 2021 Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may … Continue reading eCommerce Shopping Gets Personal [Infographic]

How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]

Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]