May 01, 2024 What is ‘shift shock?’ And how does it impact workers? Three out of four workers say they have experienced shift shock. Here are some strategies to help prevent it. BY Aytekin Tank For business owners, social media has become a valuable resource for understanding employee challenges in today’s fast-changing economy. When I started … Continue reading What is ‘shift shock?’ And how does it impact workers?
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
By Abbey Carlton and Misty Gaither April 14, 2023 The number of Americans with a criminal record has risen sharply over the past three decades. Now, more than 70 million people, or roughly one in three American adults, have a criminal record, according to The Sentencing Project. That’s more than a quarter of the … Continue reading How this one shift can make your hiring practices more inclusive
By Chris Morris March 16, 2023 Meta’s announcement on Tuesday that it planned to lay off another 10,000 workers and not fill 5,000 job openings rightfully captured most of the attention from Wall Street and onlookers. But buried in Mark Zuckerberg’s latest “year of efficiency” announcement was news of what seems to be … Continue reading Lost in the most recent Meta layoffs? The company’s shift to AI
By Gleb Tsipursky November 20, 2022 If you give any leader the opportunity to increase their talent pool of potential employees by 15%—with all these new hires belonging to an underrepresented group—they’d jump at the chance, especially given tight labor markets and CEO desires to increase headcount. Yet too few leaders realize that, … Continue reading This simple shift in perspective can increase your talent pool by 15%
Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown
By Andrii Parkhomenko and Eunjee Kwon June 23, 2022 If companies allowed more of their employees to work from home permanently, businesses would gravitate toward city centers, while people would primarily live in the periphery, resulting in less traffic congestion and falling real estate prices downtown. Those are our main findings from … Continue reading Is remote work here to stay? An inside look at how this shift could dramatically change cities
By Dan Springer May 07, 2022 Much has been said in recent months about the Great Resignation—a mass exodus of workers that caught many employers off guard. Boardroom conversations around the world concur that something has to be done. Unfortunately, the response I’ve seen from many leaders is full of the same old bromides. … Continue reading Coming to grips with the seismic shift in our work and our lives
By Clint Rainey February 16, 2022 A report out today from the Pew Research Center suggests that the pandemic may be swaying American workers’ attitudes about the office. A majority tell Pew that they’ve now started working from home simply because they can, not because they have to. Pew notes that fewer workers … Continue reading A big vibe shift just happened in the WFH revolution
