Tag Archives: Shift

The TikTok-fueled shift B2B marketers can’t afford to ignore

B2B Marketing Challenges

As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. Shama Hyder on October 17, 2025       A sophomore finance major checks her phone between classes. Three brand messages await her response:  One offers $ 200 for an Instagram Reel. Another asks her … Continue reading The TikTok-fueled shift B2B marketers can’t afford to ignore →

What’s the biggest technology and media shift for marketers that doesn’t involve AI?

Technology Interruptions

While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI? →

Why is it so hard to shift marketing’s focus from leads to accounts?

Marketing Strategy

The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at      In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts? →

Make this simple mindset shift to reject negativity and stay focused on success

Successful People

August 18, 2024 Make this simple mindset shift to reject negativity and stay focused on success A positive mindset shift can literally change our perception of reality. BY Yonason Goldson We all love the summertime. The long days.?The warm evenings.?The wind in the trees.?The opportunity to visit faraway places. We love the summer until everything we love … Continue reading Make this simple mindset shift to reject negativity and stay focused on success →

Why your marketing strategy should still be cookie-less despite Google’s shift

Marketing Strategy

Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024   Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift →

Computational scientists may have discovered why working the night shift is bad for your health

Health Risks

May 14, 2024 Computational scientists may have discovered why working the night shift is bad for your health Late shifts disrupt the proteins responsible for regulating glucose, a small study has found, which may explain higher rates of diabetes and obesity among certain workers. BY Shalene Gupta Night shift workers are at a higher risk for … Continue reading Computational scientists may have discovered why working the night shift is bad for your health →

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