Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Tag Archives: Sharing
Guide to Sharing on Social (Part 2)
Laura Jensen — August 16, 2019 — August 16, 2019 In the first instalment of our guide to sharing on social, we looked at the content you should be sharing on the social platforms you use. We focused on the four main social platforms – Facebook, Twitter, LinkedIn and Instagram. In part 2, we’re looking … Continue reading Guide to Sharing on Social (Part 2)
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do
Leveraging The Sharing Economy [Infographic]
Brian Wallace — August 5, 2019 Follow @nowsourcing — August 5, 2019 The U.S. economy is booming with unemployment the lowest it has been in nearly 50 years, nominal wage growth is the highest in the decade and the economy continues to grow – but the cost of living has risen by 14% in the … Continue reading Leveraging The Sharing Economy [Infographic]
Proposed NYC law would ban sharing of location data within the city
Passage is not guaranteed but it could inspire other local governments to take similar action. Greg Sterling on July 26, 2019 Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with … Continue reading Proposed NYC law would ban sharing of location data within the city
5 Things You Don’t Know About Social Sharing in 2018
Joao Romao — August 31, 2018 Follow @joaoromaolx — August 31, 2018 Social sharing plays a huge part in B2B and B2C businesses. If your content isn’t shared, no one sees your brand, and by extension, no one knows you exist. You become invisible and being invisible is being out of business. Approximately 3 billion … Continue reading 5 Things You Don’t Know About Social Sharing in 2018
Newsletters & Sharing: How Viral Can Your Newsletter Be?
Joao Romao — August 20, 2018 Follow @joaoromaolx — August 20, 2018 Nowadays, consumers expect a lot more from the companies they buy from. They want to know the company’s history, their values, and their culture. The relevance of the brand’s social component is changing and so are the manners in which companies engage with … Continue reading Newsletters & Sharing: How Viral Can Your Newsletter Be?
Looking to Increase Social Sharing at Your Company? Do These 4 Things Today
Todd Kunsman — August 3, 2018 Follow @OhSoFreshMusic — August 3, 2018 With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well. This means … Continue reading Looking to Increase Social Sharing at Your Company? Do These 4 Things Today
How To Use Instagram’s Mention Sharing Feature To Your Brand’s Advantage
Adina Jipa — July 13, 2018 Follow @socialinsiderio — July 13, 2018 Last month, Instagram launched the @mention sharing – an Instagram Story option which allows users to re-share posts they have been tagged in. This means that if someone has mentioned you in their story, you will be able to share that video or … Continue reading How To Use Instagram’s Mention Sharing Feature To Your Brand’s Advantage
How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing
Jenn Villa — June 29, 2018 — June 29, 2018 FreeCliparts / Pixabay Let’s begin by driving this point home— hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING … Continue reading How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing
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