Liz Kislik August 27, 2020 I hear from numerous leaders who get fed up with the way direct reports can fixate on problems that the execs consider low priority. Sometimes the very same things that keep employees up at night are seen by senior executives as being in the normal course, nothing to be … Continue reading How to Help Worried Colleagues Share Problems in a More Productive Way
Tag Archives: share
Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts
Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts
Bing Ads Market Share and Price Comparison
Zoe Gadd July 23, 2020 Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of searches every day. In this article, we … Continue reading Bing Ads Market Share and Price Comparison
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
How to Improve Your Search Impression Share (& How to Calculate It)
Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)
How to Encourage People to Share Differing Views at Work
Liz Kislik — March 19, 2020 The Daily Helping podcast’s Dr. Richard Shuster recently asked me if the current polarization in both politics and social media is also making people less willing to hear opposing views at work. I responded that even before the digital age, like-minded people would gather around the proverbial water cooler … Continue reading How to Encourage People to Share Differing Views at Work
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
Content Is Key, But When Should You Share It?
Mariah Curtis — November 18, 2019 Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase awareness, boost sales and leads, and most importantly connect and interact with their followers. In my last blog post, “Social Media: One Of The Most Important Aspects Of Digital … Continue reading Content Is Key, But When Should You Share It?
Share of Voice: What it is and How to Measure it
Aleh Barysevich — September 29, 2019 Follow @ab80 Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct … Continue reading Share of Voice: What it is and How to Measure it
5 Critical Things Boomers Share with Millennials
Chris Weissman — September 24, 2019 Are millennials really so perplexing? Can marketing to them be so different from what came before? This seems to be the message of many articles you find online about how to market to that mysterious youth demographic, a consistent theme of which is that millennials are like no other … Continue reading 5 Critical Things Boomers Share with Millennials
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