Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns
Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2022 Google made two announcements on Wednesday in its Search Central Blog. One introduced a dashboard tool for users to understand the most current status of systems that impact Search — crawling, indexing, and serving. The other … Continue reading Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving
Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’” Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Nagesh Sharma — July 12, 2019 Follow @just4nagesh — July 12, 2019 Scrum Masters lead by serving others; It sounds paradoxical, but it works. This is a blog about leadership: leadership in Scrum teams, communities, and businesses. It is also a blog about personal growth and offers a complimentary “action approach” to Scrum Masters, inspired … Continue reading Hey Scrum Master! Are You a Serving Leader?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. Amy Gesenhues on June 29, 2018 SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last … Continue reading Is YouTube serving up more pre-roll & mid-roll video ads?
Karl Sakas — June 26, 2018 Follow @KarlSakas — June 26, 2018 How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle … Continue reading Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers
MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. Alexis Sanders on December 7, 2017 Like Taylor Swift, Accelerated Mobile Pages (AMP) have a reputation. In a not-very-official Twitter poll, 53 percent … Continue reading AMP: A case for websites serving developing countries
by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search
