Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
You can do amazing things when you connect your LLM to external data sources, and that’s the role of an MCP server. MarTechBot on June 23, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What is an MCP server, and how can marketers use one?
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
Aabhas Vijay July 7, 2021 What is an SMTP Server? Part 1 Simple Mail Transfer Protocol or popularly known as SMTP is a protocol that enables you to send and receive emails and relay between email senders (ISPs) and receivers. While SMTP is responsible for this process, the entire process and framework are made possible … Continue reading What Is an SMTP Server ? Part 2
Matt Diggity September 11, 2020 Server response time is often overlooked when it comes to improving page speed. It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to … Continue reading Reduce Your Server Response Time for Happy Users, Higher Rankings
Andy Donovan August 7, 2020 Since video advertising is keeping its top positions on the market, running successful video ad campaigns remains a valuable revenue source, hence a top priority for many publishers across the globe. For what it takes, this task would be impossible to cope with without a quality video ad server solution. … Continue reading How to Select a Video Ad Server in 2020
Patrick Hogan — February 2, 2017 Follow @growtenfold— February 2, 2017 When you are working towards improving your sales team’s productivity, it will get technical at some point. We’re talking about servers and ports, and whether it’s better to have your data on-site or to use the cloud. And, this is just the tip of … Continue reading What is a CTI Server?
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. Glenn Gabe on February 15, 2016 There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new … Continue reading 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
by Frank Gomez January 23, 2016January 23, 2016 It’s easy to feel overwhelmed when you start managing a website. You might find yourself having intrusive thoughts, like: “What if I mess something up and can’t undo it? What if I bring the whole website crashing down because I refreshed a page by accident? What if … Continue reading How I Deleted All The Websites on a Shared Server (And Other Things I’ve Learned Managing Websites)
by BusinessVibes November 15, 2015 Follow @businessvibesNovember 15, 2015 No one likes a slow website. In fact, recent studies show that if a website takes any longer than 4 to 5 seconds to load, the average Internet user will be clicking the back button and looking elsewhere for their answer. If you are running a … Continue reading Is Your Server Slowing Sales?
