Terms Of The SERP by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2023 A new search engine results page (SERP) is coming, and it will require a new advertising model. Some expect that to happen in 2024. When it comes to changes this year, “the waning power of the search engine results page might loom … Continue reading Terms Of The SERP
Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Charu Mitra Dubey — July 16, 2019 Follow @CharuMitraDubey — July 16, 2019 Ranking on Google isn’t as easy as it was 10 years ago. There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search … Continue reading How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
Aleks Nikitina — January 21, 2019 — January 21, 2019 From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each … Continue reading SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Barry Adams on June 5, 2018 It’s taken over a year and a half, … Continue reading Mobile SERP survival: Technical SEO checklist
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Maria Breaux — May 26, 2017 — May 26, 2017 Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. … Continue reading Organic Search: A Simple Strategy for You to Climb the SERP
Govind Agarwal — January 20, 2017 Follow @submitedge— January 20, 2017 As the world welcomes the New Year and still plans for new resolutions, Google seems to be ready with its upgrades and strategies already. All the Search Engine Optimization practitioners out there need to upgrade their plans now. In 2017, the new word for … Continue reading 6 SEO Strategies and 3 Pillars to Help You Soar the SERP Ladder!
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016 During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP
