Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Scott Rayden on April 17, 2017 This CMO audit series sets out to … Continue reading CMO audit series, Part 2: Untangling the web of mobile technology
by John HaydonOctober 4, 2016 You just got a notification of a new donation, and are ready to break out the bottle of champagne. Congratulations! The fact that someone made a financial commitment to your organization is extremely rare and precious. But how will you keep them coming back? This is the constant challenge of … Continue reading How to Create a Welcome Series for New Donors
by Dave Charest July 21, 2016 Follow @DaveCharestJuly 21, 2016 Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. … Continue reading 3 Emails Every Automated Welcome Series Must Have
by Suzanne Hoenig July 5, 2016 Follow @SMHoenigJuly 5, 2016 In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: … Continue reading More Ways to Sell Products and Services on Instagram: Social Media Series 2016
by Suzanne Hoenig June 25, 2016 Follow @SMHoenigJune 25, 2016 Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything for that matter. … Continue reading How to Sell on Instagram for SMBs: 2016 Social Media Series
by Suzanne Hoenig June 22, 2016 Follow @SMHoenigJune 22, 2016 As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that … Continue reading Posting to Instagram for Small Biz Marketers: 2016 Social Media Series
by Suzanne Hoenig June 14, 2016 Follow @SMHoenigJune 14, 2016 Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our … Continue reading Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series
by Andre Oentoro June 13, 2016 How many times have you looked up a tutorial video on YouTube? Meanwhile, I’m sure there are books out there that basically contain the same information you’re looking for. There’s a reason why modern schools use video as a learning media instead of books. It’s because we process information … Continue reading Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
