In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. Peter Ladka on September 26, 2017 Welcome to Part 8 of: “A Nine Part Practical Guide to Martech Enablement.” This is a … Continue reading Martech enablement series: Part 8 — Executing martech enablement
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017 Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack. Peter Ladka on September 14, 2017 Welcome to Part 6 of: “A Nine Part Practical Guide to Martech … Continue reading Martech enablement series: Part 6 — Building the car
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team. Peter Ladka on September 6, 2017 Welcome to Part 5 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, … Continue reading Martech enablement series: Part 5 — The team strategy
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement. Peter Ladka on August 29, 2017 Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of … Continue reading Martech enablement series: Part 4 — Building the team
In his third piece in a 9-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. Peter Ladka on August 22, 2017 Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part … Continue reading Martech enablement series: Part 3 — Assembling your team members
In the second installment of a 9-part series, contributor Peter Ladka discusses how to create a ‘race team,’ develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy). Peter Ladka on August 15, 2017 Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech … Continue reading Martech enablement series: Part 2 — The race team analogy
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. Peter Ladka on August 8, 2017 Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline … Continue reading Martech enablement series : Part 1 — What is ‘martech enablement?’
Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands. Scott Rayden on August 3, 2017 When I started working in the performance marketing industry, I always admired the great creatives in the world. … Continue reading The CMO audit series, Part 4: The convergence of UX and performance marketing
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
